Passion + purpose
Born into a family of entrepreneurs, Joanne was destined to do her own thing. After many years of training, traveling,
and self-development, she launched The Interior Edge. Almost 30 years on, the luxury interior design studio is credited
with creating inspiring spaces unique to each client.
It’s important to maintain a rhythmic balance, even though interior design can have
demanding hours that change each week. Having a great team – as well as products
like GetResponse – cuts down the time and technical know-how involved,
so a challenge becomes really reasonable.
Ongoing support like help, 24/7 live chat, and the marketing blog saves her team time – and brings better results with less effort.
As an interior designer, presentation is everything to Joanne.
Her emails must complement her luxury designs – so she can
build trust with prospects and clients.
The drag-and-drop feature makes it easy to create elegant,
polished emails. And Joanne can simply tweak the ready-made,
industry-specific templates down to the last detail – the same
way she designs a space.
The thing that keeps us happy sending out our emails
is how easy everything is. I like my emails to look like
they came from a designer. The colors, images, layout…
I’m very particular.
It pays off: Interior Edge’s average open rate is 54%,
with a 6% click-through rate (CTR).
Every time we send out an email, we hear from between 20 and 50 of our current,
previous, and potential clients. Many of those emails turn into appointments
and new projects.