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HOW CURTISS-WRIGHT EST GROUP
SCORED A 58% OPEN RATE – AND GREW
TO 25,000 SUBSCRIBERS

EST Group, a Curtiss-Wright Industrial Division product brand, specializes in the development, manufacture, and marketing of tools and systems that greatly simplify the maintenance of shell and tube and air-cooled heat exchangers. The company relies on GetResponse to streamline lead acquisition, and optimize its global marketing campaigns.

Goals:

  • Smarter contact segmentation
  • Generate
    more leads
  • Boost sales

Favorite features:

  • Marketing Automation
  • Tagging
  • Time Travel

Results:

  • 45% click-to-open rate
    (CTOR)
  • 25,000 subscribers
  • 58.36% open rate

Before switching to GetResponse, Curtiss-Wright EST Group sent emails manually – and often without
segmentation. But since the company serves customers in different regions and languages – including Chinese,
Spanish, and Portuguese – it needed to launch cross-cultural campaigns targeted to specific subscriber groups.

We used to send general emails without targeting specific markets. The follow-up was manual, and the email platform didn’t have as many features as GetResponse.

After thorough research, we decided to go with GetResponse because of the variety of features it offered – especially email automation, landing page, and time travel.

Besides, it’s always nice to have 24/7 chat available.

Patricia Fonseca Moyer, Marketing Specialist at Curtiss-Wright EST Group
HERE’S HOW GETRESPONSE HELPED:

MARKETING AUTOMATION
FOR FASTER LEAD QUALIFICATION

Marketing automation made it easy for Curtiss-Wright EST Group to segment contacts
more efficiently, and identify sales-qualified leads faster.

Our biggest challenge is to differentiate current and potential customers, so we can target them with specific content.

That’s why we decided to start marketing automation campaigns to keep the customers engaged.

Patricia Fonseca Moyer, Marketing Specialist at Curtiss-Wright EST Group

The first step? To create an automation workflow with a simple email drip campaign and tagging.
When a new user opens an email and clicks a link tagged as ‘highly interested’, a sales representative can
get in touch. At the same time, warm leads turn hot with far less fuss and effort.

Such a technique allows us to identify hot leads and pass them to the sales department at a glance.

At the same time, the marketing team can personalize the content and optimize the campaign to meet the needs of hesitant prospects.

Martyna Jonska, GetResponse Customer Education Expert

REACTIVATION CAMPAIGNS
MADE EASY

The same automation workflow can be used to run successful reactivation campaigns.
Curtiss-Wright EST Group crafted a dedicated message for contacts who hadn’t engaged
with any recent emails.

Tagging helps pinpoint active and inactive contacts. So the marketing team can now focus
on nurturing campaigns for cold contacts – and gradually win back lost leads.

Our average CTOR is 46% and our plan is to improve email automation, clean the customer list from inactive contacts, and have even better results.

We are on the right path to achieve our goals using GetResponse. There is a lot of work yet to be done but with no doubt we will accomplish it with GetResponse help.”

Patricia Fonseca Moyer, Marketing Specialist at Curtiss-Wright EST Group
46% click-to-open rate

INTEGRATED PLATFORM
FOR GLOBAL CAMPAIGNS

By using Time Travel, the company can send its newsletters to recipients in different time zones.
GetResponse fully automates the delivery time, so Curtiss-Wright EST Group can worry less about sends,
and focus instead on building winning webinars, landing pages, and forms.

The result? Its highest-ever open rate: 58.36% for a newsletter sent to over 1000 subscribers.
And a global database of over 25K contacts that just keeps on growing!

GetResponse is a great tool to reach current and potential customers all over the world. It supports our international growth by allowing multiple email languages and delivering them at the same time globally.

We have improved our demo and lead requests after we started using GetResponse. We just upgraded our package, and can't wait to try the new features!

Patricia Fonseca Moyer, Marketing Specialist at Curtiss-Wright EST Group

Inspired? See how GetResponse can help you build your email strategy.

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