Webinar: The Psychology of Email Response
by Guest Blogger last updated on 0

Webinar: The Psychology of Email Response

What makes them open, click and convert? Getting people to open your emails, click and convert is part science and part art, but mostly science. Live on Wednesday September 12 at 1 PM EDT, we’ll take a good look at the science behind email marketing response rates and help optimize your approach for better results and ROI on your email marketing campaigns.

Email marketing can be the lifeblood of your lead, sales and revenue generation, yet when you see opens, clicks or conversation dip it’s frustrating. What motivates people to respond in the first place and what keeps them engaged and loyal customers – and email list members – over time?

Join GetResponse Community Manager, Jim Ducharme, as Karen Talavera, President of Synchronicity Marketing, demystifies the human psychology of direct response, then takes a deep dive into how psychological motivators can be applied to specific tactics for inspiring greater open, click and conversion rates from your email.

You’ll walk away knowing exactly which techniques – are the true “action heroes” for achieving greater response, revenue and engagement from your email campaigns and the insight to begin applying them immediately!

You’ll learn how to employ all these factors to enhance your email marketing response rate:

  • Segmentation
  • Offer strategies
  • Layout
  • Color
  • Graphics
  • Content organization
  • Copywriting

About Karen Talavera

Karen Talavera

Karen Talavera is the founder of Synchronicity Marketing, home of enlightened email marketing consulting, strategy, coaching and training services. She is the principal, founding email marketing instructor for the DMA, as well as an email/digital marketing educator for the ANA, OMI and MarketingProfs. Karen’s unique blend of deep email expertise and finely honed direct response mindset has improved email marketing knowledge and results for hundreds of clients ranging from ServiceMaster, Bank of the West and the Chicago Convention and Tourism Bureau to agencies, associations and independent entrepreneurs. You can contact Karen at Synchronicity Marketing by calling (561) 967-9665 or visit www.synchronicitymarketing.com.

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