Ever heard this old adage from real estate: “location, location, location”? Well, social media marketers have their own version of that saying. It’s “engagement, engagement, engagement”.
Social media blog
Engagement is the most meaningful metric on social media right now. It almost doesn’t matter anymore how many Facebook likes or Twitter followers you’ve got. If they’re not engaged, your ROI is probably MIA.
9 Social Media Etiquette Rules You Need to Stop Breaking
Social media marketing is a game of give and take. As a marketer, it might feel like you’re constantly giving – great blog content, witty tweets, alerts to breaking news, special offers, promotions. Indeed, you may even think from time to time that y...
3 Great Ways To Reward Your Social Followers
There’s a new trend in social media – #Periscope. If you haven’t heard of it yet, then where have you been!!?? you will probably have questions that resemble the following: What is it? What does it do? Can I use it as part of my social media marketin...
How To Make The Most Out Of Periscope, Twitter’s New Video Streaming App
You’ve heard the metaphor about how social media is like being at a party, right? It’s a good framework to understand a medium that’s both new and completely tied up with human foibles, judgments, and egos. Many social media etiquette rules immediate...
9 Social Media Rules You Should Break
I’m a big fan of Pinterest. Not only as a social media marketer, but as a general user, too. It’s the site that I turn to for inspiration when I’m in the (possibly low) mood for a bit of retail therapy. As a social network, there is one thing that Pi...
5 Great Ways To Stand Out on Pinterest
Social networks can be rather fickle. What’s trending now will probably not be trending in another day or even hour’s time. It’s a phenomenon of the modern internet that is, for a social media marketer at least, both a bane and a boon.
#StPatricksDay – Extending Your Reach with Trending Hashtags
Facebook is giving YouTube a run for its money. Literally. The biggest social network has been making a lot of changes with videos in the last few months. It seems like a good time to do an update on what’s happened, what might happen, and how to mak...
How to Use Facebook’s New Video Features
I am a huge fan of using the power of content creation to establish yourself as a credible expert, build authority, create rapport, and attract your ideal audience online. When you put yourself out there, you attract people who are truly interested i...