Digital marketing blog

Metrics, metrics, metrics. Nearly every marketer is obsessed with the numbers: how many sales? How many hits? How many social shares? Normally, you will have software installed that keeps a close eye on all of these figures (plus a lot more besides) ...

Feb 16, 2015

Knowing Your Analytics: Vanity Metrics Vs. Actionable Metrics

Does your brain feel like alphabet soup when you see terms like XML, PNGs and WYSIWYG? Do you wish people would just speak English? Have no fear. We have compiled this glossary of 116 of the most commonly used Internet marketing terms just for you.

Jan 29, 2015

An Internet Marketing Glossary: 116 Terms You Need to Know 

Most marketers are optimists. We hear about how marketing tactics and strategies have worked for others, and we believe, or at least hope, they’ll work for us. The bad news is, though, they may not work. In fact, most of them don’t work. We’d be luck...

Oct 30, 2014

How To Set Up A Goal In Google Analytics: Why It’s the Most Important Thing You’ll Do This Month

Search engine traffic is more of a winner-take-all endeavor than most of us realize. Just look at clickthrough rates for search engine results: The page that sits in the first position for a search query gets 32.5% of all the clicks for that search. ...

Oct 9, 2014

Why Long Tail Keywords Are SEO Gold

Customer loyalty is an emotional bond with your brand. You can foster loyalty by building long-term relationships based on consistent, positive brand experiences. It’s less expensive to retain customers than to acquire new ones. So the smart move is ...

Sep 23, 2014

Strategies That Increase Customer Loyalty #infographic

A single mishap can destroy a business relationship. Maybe you’ve used many marketing channels to establish, maintain, and nurture long-term relationships with customers and leads – almost on a one-to-one basis. But that single miscommunication can c...

Jul 24, 2014

Writing the Perfect Customer Service Email #INFOGRAPHIC

For any business with a web presence understanding how traffic works and where it comes from is incredibly important. Google Analytics is a free (and powerful) solution that provides a wealth of information about how well a website is functioning.

Jul 22, 2014

How to Use Google Analytics Effectively

Want to increase traffic to your site by nearly a third – without spending a dime, writing a hundred blog posts, or landing a major media appearance? Sure you do. Then it’s time to start using rich snippets.

Jul 10, 2014

How to Get 30% More Clicks with Rich Snippets

Recently we’ve talked about list of directories that you should look into if you want to improve you online presence and brand awareness. Just this month, Google announced another great solution that will help you get your business out there. In just...

Jun 26, 2014

Google My Business – Getting found online with ease!