Marketing is all about merging the old ways with the ever changing trends. Whatever strategy you undertake, it is good to know what marketing experts say. If you google “marketing blogs” you will find an overwhelming amount of results, wh...
Content marketing blog
Guest posting. Guest blogging. Call it what you want, you have probably heard of it and already have an idea of what it looks like. You might have also heard certain people rave about it who built their entire businesses on the back of guest posting,...
Guest Posting 101: Receive Max ROI On Your Promotion
If you are reading this post, I can safely assume that you are interested in creating an ebook as you first information product. Or perhaps you sell premium coaching or consulting and you want to introduce an entry level product that will lead people...
Write an Ebook That Sells Itself (and Builds Your Email List) Pt. 4
Interested in creating an ebook for you first information product? Maybe you sell premium coaching or consulting and you want to introduce an entry level product that will lead people down the sales funnel as they become interested in become one-on-o...
Write an Ebook That Sells Itself (and Builds Your Email List) Pt. 3
We are talking ebooks. Not the one that you publish on Kindle for $2.99 but what you sell on your own site at $29 $47 or even $99. Possibly your first information product. If you are interested in writing an ebook as your first tier product, you are ...
Write an Ebook That Sells Itself (and Builds Your Email List) Pt. 2
Sometimes your head can be buzzing with ideas, but you can’t seem to get them written. It’s a good problem to have, but still… you have to produce. There’s an easy cure — one you can master in a jiffy. I’ll show you how. But first, let’s talk a...
Do You Know These 3 Essential Writing Formulas?
Have you ever thought about writing an ebook? Not the free type which could be offered as your opt-in incentive – but the one that you write because you want to sell it. Not the one that you publish on Kindle for $2.99 but what you sell on your own s...
Write an Ebook That Sells Itself (and Builds Your Email List) Part #1
One of the biggest question businesses ask when blogging today is how to balance personal and professional communication. As a business on the web, you are always speaking…even if you are not saying a word. As a result, it’s vitally important th...
Blogging Tips: How to Find the Sweet Spot between Personal and Professional Communication
Have you heard of Jane Dawson? Jane is my person, you see. Whenever I write a blog post, I am writing for her, my person – Jane Dawson.