Content marketing blog

Do you use YouTube as part of your social media strategy? If you’re not, then you really should. Video promotion is becoming ever more important in this digital age. It goes without saying that attaching an eye-catching image to your blog post will i...

Mar 2, 2015

How to Build Your Brand with YouTube

When it comes to influencing others and making a bigger impact, most people are truly sceptical. They don’t think they have it in themselves to persuade others. They are also in awe of others who seem to be naturally persuasive. Well, I won’t argue t...

Feb 27, 2015

Top 10 Books on Persuasion Every Solopreneur Should Read

Do you know what trips up most people when it comes to entrepreneurship? Is it their level of skill, expertise or education? Or is it their ability to network or form connections? Is it ability to work really long hours or is to take big risks? It’s ...

Feb 18, 2015

Top 10 Books on Success Mindset Every Solopreneur Should Read

LinkedIn may not be as big as Facebook, but if you’re in B2B, it’s essential. If you’re a content marketer, especially if you’re a B2B content marketer, LinkedIn has to be part of your content promotion strategy.

Jan 22, 2015

6 Ways to Promote Content on LinkedIn

Last week, you learned about Moments of Inspiration (MOI) and how these — with a bit of *magic* — can easily lead to a great return on investment (ROI). I’m sure you can’t wait to apply this knowledge to your marketing campaigns in upcoming 2015. So ...

Dec 15, 2014

Content Marketing Monday: Using CM for B2B and B2C

With the year coming to an end, we are starting to think of resolutions that could make our new year a raging success. That is why December is the perfect month for a special Content Marketing Monday series where you will be able to learn what conten...

Dec 8, 2014

Content Marketing Monday: MOI to ROI and Reinventing the Funnel

I am sure you are already using some form of content marketing in your business. Whether it is the updates you make on your Facebook page, articles you write for a leading publication in your industry, or writing blog posts for your business blog. Yo...

Nov 26, 2014

14 Actionable Content Marketing Tips for Small Businesses

You spent months creating this fantastic online program. You invested countless hours creating the content, shooting the videos and getting them transcribed, and creating worksheets and handouts. Tell me if this sounds familiar.

Nov 19, 2014

How to Launch Your First Ecourse and Make It Sell Out

“Have a plan, or plan to fail.” Ever heard that saying? It’s a tidy assessment of why strategy matters. Strategy is especially important for Internet marketers, because we can so easily and so quickly get caught up in the latest shiny new marketing t...

Nov 13, 2014

7-Step Plan for Creating an Effective Content Marketing Strategy