If you could use software that increased the number of leads you generate by over 400%, would you use it?
Marketing may mean different things to different businesses but, almost every business is dependent on marketing to generate quality sales leads. Therefore, it’s very important to manage time and resources effectively in favor of profitability. So, you would probably welcome any software that can do that for your business.
According to MarketingSherpa, 61% of B2B marketers send all leads directly to sales; however only 27% of those leads will be qualified.
So, one may ask, how can we ensure that we’re not wasting our time on unqualified sales leads? You most likely know the answer, through marketing automation.
Marketing automation is about systematic marketing with purpose. Building relationships and maintaining relationships with customers and prospects alike, personalized! Thus, marketing automation goes above and beyond mass email. When it’s done correctly, marketing automation helps you gain efficiencies across multiple departments.
Marketing automation enables you to see where your sales leads are coming in from, making it easy to track and nurture leads that arrive through Facebook, LinkedIn or other channels.
We at GetResponse teamed up with Jamie Turner, CEO of Sixty and a regular guest on CNN speaking about all aspects of marketing, to provide you with everything you need to know about marketing automation. Jamie succinctly explains in this e-book what marketing automation is all about and how it can positively influence the bottom line. He also explains the correlation between this powerful technology and CRM.
We have taken a look at the most common myths and figured out how to clear up some of the misconceptions. It’s time to take a different route of getting your message across your target market to expedite the growth of your business.
Please download this e-book and feel free to contact us if you have any questions. We’re here to share, inform and learn!