And then deliver on that promise.
In this podcast installment, Lon Safko talks about email deliverability, testing, and spam.
In the email industry, deliverability and engagement rates are key.
That is good news as marketers begin to understand that running effective campaigns requires structure when it comes to producing, delivering, and managing of content.
In other words, if you can deliver great, relevant content down to the individual person, you should.
It also helps you to deliver on the promise of Inbound Marketing.
It brings focus to your message and delivers an experience that is customer-oriented and relevant.”
Together with her, you’ll bust all the myths and alternative email deliverability facts.
Part 4: Why is email deliverability important?