How Marketing Automation Can Benefit Your Online Business


Time management is perhaps the single most important skill for an entrepreneur to learn. If you run an online business, you know that there’s always plenty to do. In order to work smarter – not just harder – you need to learn how to define goals, break them down into tasks, and prioritize.

You also need to find tools that help you streamline business processes. In this short video our Marketing Automation Hub expert Reno van Boven will show you that by using marketing automation, and carefully planning messages for your audience, you can:

  • Increase results
  • Generate more profit
  • Reduce workload

If you want to achieve any of these results, you need to know your customers and plan your communication in detail – that’s where marketing automation comes in.


Plan your email marketing communication with automation workflows

A workflow is a clear, visual representation of your communication with subscribers. You can plan everything that happens after people subscribe, using different conditions, actions, and filters in order to create dedicated campaigns along the customer journey.

You can create simple workflows like sending a message to someone after they open one of your messages, or complex ones triggering a series of highly-targeted emails after certain subscriber actions.

By turning your automation workflows on, you’ll have more time – more time off, or more time to focus on other things in your business. As Reno said: with marketing automation you can keep in touch with your subscribers while out on your boat, or on your holiday lying on the beach.

You could even run your business while traveling the world – tempting, Isn’t It? Don’t believe me? Watch the video and see for yourself:



Do you use marketing automation? What benefits does it bring to your business?

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