The ultimate goal of email marketing activities is the same for everybody — to get recipients to react to your newsletters; first – to intrigue them with your subject line, so they open the message; second – to engage them, so they don’t close and delete it the very moment it’s open, rather (at least) scan it and ultimately follow the call to action.
Our new infographic includes valuable tips.
[Edit: If you’re interested in the latest industry data and statistics, check out our new Email Marketing Benchmarks report]
What the stats say
294 billion emails are sent each day, making it one of the most effective communication channels.
82% of consumers say they open emails from companies, and 44% of email recipients admit they made at least one purchase last year as a result of a commercial newsletter.
How to stand out in the crowd?
In the inbox, your message has to fight fiercely with competitor emails for subscriber attention. Many factors can help it… or doom it… such as:
- Length of subject line
- Keywords that spark interest
- Message timing
The infographic includes examples of how to optimize the subject line, and tricks for getting more opens: being brief and concise, using digits, personalizing subject lines, posing intriguing questions, raising curiosity, etc.
You’ll find even more information on this topic in this article, too.
Getting high average email open rate is one thing. You also need to engage subscribers enough to read and click. The key is to keep it simple and real:
- Customize content: your email needs to be 100% about your customers’ needs and interests.
- Mind the design: make it easy to read, scroll and click on all display devices, not just desktop.
- Sound human: let your subscribers feel the email is from you – a real person, not an impersonal and indifferent brand.
The infographic includes more tips on how to make your newsletters work for you.
Click the infographic for the enlarged version.
And of course – let us know your strategies for persuading your recipients to open and read your emails.