You can’t debate the importance of customer relationship management (CRM) tools for both large and small businesses. It has grown to become a strong platform for maintaining good customer relationships. As a result, most businesses have invested in world-class software to maintain and enhance the efficiency of their CRM systems. One of the emerging trends in customer relationship management is the use of cloud-based CRM systems.
There are currently a lot of debates going around as to whether cloud-based customer relationship systems are good for businesses. The truth of the matter is that any company with five or more clients should consider using tools that exist in the cloud. Here some of the reasons why.
1. They are easy to access.
System accessibility is a key to successful customer relationship management. Sales representatives need to access the system wherever and whenever they want. Therefore, they need a platform that allows them to work with the CRM tool seamlessly. The nature of the cloud allows them to log in from anywhere as long as there is an internet connection. Such provisions are helpful in emergency situations where a representative must make last minute calls to a customer. They also allow them to close sales from remote areas and generate leads while on the go.
2. They are easy to scale.
Cloud-based CRM systems are flexible when it comes to scalability. The systems can allow a company to adjust in its scope of operations without interfering with their normal operations. A company can either scale up or down depending on the necessity without any technical drama. The only thing the company needs is enough capacity in the cloud to accommodate any growth in data input. In case the company requires an upgrade in the CRM tool’s capacity, it can call the provider, who will make the expansion instantly.
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3. They have a flexible integration process.
Businesses use CRM tools as databases for keeping important information about customer relationship initiatives made by the sales team. Other existing applications used for customer relationship management such as emails are attached to the CRM to enhance the uninterrupted flow of information. Cloud-based systems make the integration process easier to establish and maintain.
4. They allow collaboration.
Cloud CRM allows users to work together on one platform without any form of interference. It enables each member of the team to have his or her own login. This means that it is possible to log on multiple accounts at the same time. Such features can also provide additional security because they prevent someone from stealing any information from the system.
5. They promote centralization of information.
Gathering information in both small and large business is often an uphill task because an individual must go through all the documents from each department. This can be time-consuming and frustrating, especially if one cannot find the information. With a cloud-based CRM, it is possible to get all the customer information from one place at any instance. Centralizing information will also promote the sharing of information in an office. One can also give instructions to the team to read and send messages to their prospects.
6. They increase employee productivity.
Cloud-based CRM programs for small business and large corporations have proven to increase the rate of productivity at workplace. The team can work without being tied to an office desk. This allows them to track customers more efficiently from anywhere. They, in turn, initiate meaningful conversations and collect real-time data. They also increase the rate at which they engage customers in feedback talks. In the end, they deliver actionable leads that increase the level of productivity across the board.
7. Cloud-based CRM enhances security.
System security is an integral part of any business. Most e-commerce businesses have experienced at least one incidence of cyber-attacks, especially on the local systems. The level of security provided by cloud is high and tight. Unless you have made some major investments in the network and onsite security running in the office, you need the cloud for cheaper and better security.
8. They can give a quick deployment.
Time is the essence when relating to customers. It only takes a matter of minutes to lose a customer. As a result, a sales representative needs a system that can allow him or her to interact with and track customers fast enough, before they change their minds. A business needs a CRM platform that allows faster deployment and execution of commands regardless of the user’s location. It should not be labor-intensive or create unnecessary pressure on the IT team. With a cloud-based CRM option, a business can get rid of the time-lag while relying on quality services throughout.
9. They are agile.
Software agility affects every component of business. An agile CRM software allows the users to access it from any device all the time. It also allows the user to make some changes at his or her convenience.
10. They allow data backup.
Data backup is an important function that usually consumes a lot of resources for most businesses. Given that businesses store a lot of confidential information about their customers, they need a system that allows them to back up the data and retrieve it easily in case of any system breakdown. Cloud-based CRM service providers pay close attention to their data backup plans. They have a good recovery process in case there is loss or breach of data.
The bottom line
IT cloud-based services have seen an impressive outcome since the platform was invented. We have seen the major advances such as VPS cloud hosting, and now cloud-based software. Small and large companies should not ignore the impact of cloud on the sales conversion rates. It is high time businesses get rid of outdated attitudes about CRM and explore financially viable and effective ways to improve customer relationships.