Articles by Pam:
6 Ways To Use Facebook To Create Better Emails
Want to get more out of your Facebook marketing? How about using it to create better emails? You can – and it’s really easy. Here are six tricks to make your Facebook marketing do double duty as an email improvement project.
30 Productivity Apps For Every Situation
Modern life is weird. We’re awash in conveniences, yet our time has never been more cramped. We’re spoiled with choices, but all the decision-making just stresses us out. For some of us, it’s downright paralyzing. I’m pretty sure our ancestors did not wake up in bed and check their calendars on parchment. They did not […]
5 Retention Emails That Made Me Want To Click
It’s one thing to get a new subscriber, but another thing to keep them. That’s what retention emails are for. They help you keep your subscribers – or your customers – engaged.
How To Write Outreach Emails People Won’t Hate You For
Want more shares for your content? More backlinks? A guest post gig? You may need some help to get there. Having great content or a great site is one thing, but unless you can get yourself in front of the right people, you may never be widely known.
10 Proven Ways to Increase Facebook Engagement Rates – And Why They May Not Be Enough
Have you heard how likes don’t really matter anymore? That Facebook followers are worthless? It’s not fun news to hear if you’re a social media marketer, but most of the best social marketers have known this for awhile.
Can You Sell Ads In Your Email Newsletters? Should You?
Need some extra money? If you’ve got an email list, there are plenty of ways to monetize it. You can sell stuff directly in your email messages, of course. Or you can sell other peoples’ stuff – known as affiliate marketing. If you’ve got a big enough list, you might even qualify as an influencer. Then […]
How To Get Influencers To Notice You
Influencers are the power brokers of digital marketing. One mention from them can deliver record-breaking traffic to your site. And they don’t just deliver traffic, either. An influencer’s mention is an implied endorsement, and that means trust. The people who come to your site based on an influencer’s mention trust you more. They’re “pre-sold,” in […]
What To Expect When You Hire Content Creators
Content, content, content. Most of us plan to create even more of it this year than last. But keeping up with the content production schedule is the #1 challenge marketers face.
Does Working At Home Really Make People More Productive?
Working at home is a mixed bag. Sure, you get to skip the commute. You don’t have to dress up for work. And you’ll probably attend fewer meetings.
How to Tell if Republishing Your Posts is a Good Idea – or Not
There are a few things every blogger wants more of. Stuff like time. Money. A bigger audience. This post is about the audience part. How to get more exposure, or “reach” for your blog posts. Because even if you publish great content, if no one sees it, you’re not a whole lot better off.
The Cautious Person’s Guide To Link Building
Links are one of the most fundamental elements of search engine optimization. They’re right up there with content in terms of how important they are. But unfortunately, there’s still some confusion about the difference between good links and bad links.
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