Articles by Michal:
What Happens Between Clicks and Conversions? [Webinar Recording]
If you take a look at the Google Trends report, you’ll see that over the past five years there’s an upward trend in interest in the topics of A/B testing and conversion rate optimization (CRO). And there are two key reasons for that.
Plan Your Campaigns with Our 2019 Holiday Retail Calendar #Infographic
Call me crazy, but I love returning to work after the Christmas break.
How to Use Email Marketing for Ecommerce
Setting up an ecommerce business is easy. You can build an online store in a couple of days and start shipping products you haven’t even seen with your own eyes.
Email Marketing Metrics: Everything You Need to Know
“If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates. In fact, these won’t help you answer the key question – is your email marketing […]
6 Inspiring Holiday Email Campaigns and What Makes Them So Good
Ah, holidays – the time of year all ecommerce businesses are impatiently waiting for. Their long, meticulous preparations will soon repay them with increased website traffic and sales revenue.
Introducing: Transactional emails [New Enterprise Feature]
Timing and relevance are the two most crucial elements of successful email communication. For businesses that rely on keeping their customers informed – this couldn’t be more true.
2018 Holiday Email Marketing Campaigns Guide (20+ Examples)
The holiday season is just around the corner. So it’s time to get your seasonal email marketing campaigns all wrapped up.
Complete Guide to Marketing Automation for Ecommerce [New Ebook]
Want to sell more products and get new customers without expanding your team or stretching your marketing budget? Then consider investing in marketing automation and mix it with your ecommerce email marketing.
Top Questions about GDPR in Email Marketing
GDPR became applicable on May 25th, 2018. Not a single day has gone by without hearing or reading about how it changes the way we do business and how much marketers will lose in the long run. And what we hear is only partly true.
New Report: Email Marketing and Marketing Automation Excellence 2018
Earlier this year, we asked our fellow marketers about their email and marketing automation programs. We wanted to learn more about their perspectives on: their most successful tactics, the challenges along the way, and the metrics they’re tracking to evaluate the effectiveness of their marketing campaigns. That’s why we teamed up with Smart Insights and […]
Small Business Marketing: How to Use Email to Build Relationships and Sell More
How many times did you pass on a project because you knew you didn’t have enough people or resources to make it work?
TRENDING BY Michal:
- Email Marketing Metrics: Everything You Need to Know
- 6 Inspiring Holiday Email Campaigns and What Makes Them So Good
- 2018 Holiday Email Marketing Campaigns Guide (20+ Examples)
- Introducing: Transactional emails [New Enterprise Feature]
- How To Sell More Online In The Upcoming Holiday Season
- 30+ Automated Emails You Should Be Sending Today
- The Role Of Email In Multichannel Marketing
- Retrieve Abandoned Shopping Carts With Marketing Automation [Free Ebook]
- Getting Started With Marketing Automation: Webinar Recap + Recording
- New User Manual: A/B Testing with GetResponse [Free PDF!]