Blog Authors

Michael Brenner

Michael Brenner is CEO of Marketing Insider Group, co-author of the best-selling book The Content Formula, and one of the leading voices in Marketing today. Follow Michael on Twitter @BrennerMichael and connect with him on LinkedIn.

Articles by Michael:

How Marketing Automation Supports Inbound Marketing

Today’s buyers and consumers are increasingly avoiding branded outbound promotions and ads. We skip TV commercials with our DVRs or streaming services. We block digital ads with “Ad blocking” software, or we just ignore them altogether. We delete unwanted promotional emails. We ignore “cold calls” from unknown numbers. And we define anything that looks like promotional […]

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