Blog Authors

Michael Brenner

Michael Brenner is CEO of Marketing Insider Group, co-author of the best-selling book The Content Formula, and one of the leading voices in Marketing today. Follow Michael on Twitter @BrennerMichael and connect with him on LinkedIn.

Articles by Michael:

How Much Marketing Automation Is Too Much?

In November 2016, without too much fanfare, Twitter launched a marketing automation tool which could be something of a game changer for social media support. The tool that Twitter launched was a bot designed to answer low-level customer service questions and filter clients towards the right department for support. It doesn’t sound like much, but […]

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