Articles by Mac:
Identifying Targets for Re-Engagement Campaigns
Would you ignore a potential customer if you already had permission to email them? Of course not! I’m talking about ignoring disengaged subscribers who frequently constitute more than half of all mailing lists. It’s high time to stop focusing ONLY on aggressive acquisition and look more closely at nurturing and re-engaging subscribers.
Increase Your Email’s Impact! Part 4: Footer
Your footer. It’s easily the most neglected portion of your message. It is usually just where all the “boring” parts of your message go – the legal jargon, your contact info, and so on. But if your reader gets down that far, it means that they’ve read your entire message. So, congratulations. Though it might seem unlikely, your […]
Increase Your Email’s Impact! Part 3: Content & CTA
The design of a captivating newsletter is not easy, and has rules of its own, which I’ve already discussed a while ago here: (header and preheader). Now it’s time to get to the point of each HTML message, e.g. the true email “meat” that includes: the main call-to-action (CTA), and the cornerstone content that generates high […]
Top 5 Web Form Design Best Practices
You probably know by now that the powerful new GetResponse Form Builder can work wonders for your business. This robust solution is not only a cutting-edge web form generator, but also can help with your list segmentation and subscription metrics.
How web forms can impact your segmentation tactics
The new GetResponse Form Builder is way more than a wizard for creating neat-looking boxes for collecting sign ups. It’s a gate through which you can enter the world of list segmentation, advanced personalization and targeting.
Mailing your Facebook Contacts? That’s a no-no!
As a deliverability consultant, I am exposed to all sorts of peculiar questions aimed at optimizing email marketing campaigns and skyrocketing one’s ROI. Some of them can be quite outrageous, but hey… GetResponse is here to take on all challenges!
Increase Your Email’s Impact! Part 2: Header
Having discussed the email hors d’oeuvre in my last post, I would like to propose another course from the „Increase your email’s impact!” menu today: the header. How do you plan this section effectively? Where does it belong on your email layout map? What does „above-the-fold” mean? Can header design have an impact on click-thru […]
TRENDING BY Mac:
- Increase Your Email's Impact! Part 2: Header
- Mailing your Facebook Contacts? That's a no-no!
- How web forms can impact your segmentation tactics
- Top 5 Web Form Design Best Practices
- Increase Your Email’s Impact! Part 3: Content & CTA
- Increase Your Email's Impact! Part 4: Footer
- Identifying Targets for Re-Engagement Campaigns
- Executing Effective Re-Engagement Campaigns
- 3 Ways to Avoid Unsubscribes in B2B Marketing
- Get Ready for QR Codes