Articles by Mac:
11 Valentine’s Day Email Campaign Ideas for 2019
February 14 is a joyful date for lovers and marketers. While couples celebrate their feelings with gifts and intimate dinners, companies double their email volume and rake in billions in sales. But when your competitors jump on the occasion and push sales, how can you stay afloat amid inbox clutter and set new records for email […]
Gmail just like Pinterest? Email revolution approaching…
What influences email open rates? Most of you will probably select email subject and recognizable from field as the main factors. It’s possible that soon you’ll have to add the email images to this list. Google is announcing beta tests of the new feature that will change the previously known Offers inbox layout into a Pinterest-like […]
What Gmail’s New Auto-unsubscribe Means for You
Lately, Google has been spoiling its email service users with a never-ending series of new features, such as inbox tabs and contextual ads in your email. As if this weren’t enough, Gmail introduced yet another feature last week — an automatic unsubscribe button for newsletter lists.
Newsletter Opt-out Your Subscribers Will Love #Video
Building your own email list requires patience and effective methods. But there is nothing more frustrating for an email marketer than to watch your email subscribers clicking on the opt-out link to abandon the mailing list you built with such a great effort.
10 Quick-Win Ideas for Valentine’s Day Email Campaigns (Part 1)
February 14 is a joyful date for lovers and marketers. While couples celebrate their feelings with gifts and intimate dinners, companies double their email volume and rake in billions in sales (approximately $17.3 billion this year). But when your competitors jump on the occasion and push sales, how can you stay afloat amid inbox clutter and […]
Preparing for the Post-Christmas Buying Rush
In the most recent blog post of this series, we talked about how to boost sales using Christmas newsletters. From design inspiration to email promo ideas, we gave away our most successful tips and tricks on how to plan your Christmas email campaign. But if you think December 24th is the last day of 2012 to […]
Wrapping That Sells! How to Design Christmas Emails
In our last blog post we talked about the do’s and don’ts of creating engaging content in Christmas emails. Since you already know what gifts will make your subscribers smile this holiday, it’s time to pick the right wrapping. Here’s a little inspiration for your Christmas emails design!
Time Travel Has Never Been Easier!
If your customers are located in different time zones, running time-sensitive promos can be a real pain. Imagine sending a daily deal newsletter to reach all subscribers at 7:00 AM local time.
Get Ready for QR Codes
Unless you’ve been offline for the last couple of months and avoided anything connected with marketing, you must’ve heard of QR (Quick Response) codes. They’re all over Mashable (click to see how they work), New York’s Central Park entertains visitors with them, and Calvin Klein Jeans has decided to replace the “old-school” billboards with scannable […]
3 Ways to Avoid Unsubscribes in B2B Marketing
The business-to-business sector has its own email marketing rules. Following them may be a bit harder than in the case of, say, Groupon. Here are some tips for marketers whose target customers don’t open emails unless they’re wearing a tie, and want to unsubscribe from your list.
Executing Effective Re-Engagement Campaigns
Now let’s move to the practical side of re-engagement campaigns. Depending on your business niche, you might try different means to win back your subscribers’ attention, but the process is often the same.
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