Articles by Mac:
11 Valentine’s Day Email Campaign Ideas for 2019
February 14 is a joyful date for lovers and marketers. While couples celebrate their feelings with gifts and intimate dinners, companies double their email volume and rake in billions in sales. But when your competitors jump on the occasion and push sales, how can you stay afloat amid inbox clutter and set new records for email […]
Gmail just like Pinterest? Email revolution approaching…
What influences email open rates? Most of you will probably select email subject and recognizable from field as the main factors. It’s possible that soon you’ll have to add the email images to this list. Google is announcing beta tests of the new feature that will change the previously known Offers inbox layout into a Pinterest-like […]
What Gmail’s New Auto-unsubscribe Means for You
Lately, Google has been spoiling its email service users with a never-ending series of new features, such as inbox tabs and contextual ads in your email. As if this weren’t enough, Gmail introduced yet another feature last week — an automatic unsubscribe button for newsletter lists.
Newsletter Opt-out Your Subscribers Will Love #Video
Building your own email list requires patience and effective methods. But there is nothing more frustrating for an email marketer than to watch your email subscribers clicking on the opt-out link to abandon the mailing list you built with such a great effort.
Wrapping That Sells! How to Design Christmas Emails
In our last blog post we talked about the do’s and don’ts of creating engaging content in Christmas emails. Since you already know what gifts will make your subscribers smile this holiday, it’s time to pick the right wrapping. Here’s a little inspiration for your Christmas emails design!
Time Travel Has Never Been Easier!
If your customers are located in different time zones, running time-sensitive promos can be a real pain. Imagine sending a daily deal newsletter to reach all subscribers at 7:00 AM local time.
3 Ways to Avoid Unsubscribes in B2B Marketing
The business-to-business sector has its own email marketing rules. Following them may be a bit harder than in the case of, say, Groupon. Here are some tips for marketers whose target customers don’t open emails unless they’re wearing a tie, and want to unsubscribe from your list.
Executing Effective Re-Engagement Campaigns
Now let’s move to the practical side of re-engagement campaigns. Depending on your business niche, you might try different means to win back your subscribers’ attention, but the process is often the same.
Identifying Targets for Re-Engagement Campaigns
Would you ignore a potential customer if you already had permission to email them? Of course not! I’m talking about ignoring disengaged subscribers who frequently constitute more than half of all mailing lists. It’s high time to stop focusing ONLY on aggressive acquisition and look more closely at nurturing and re-engaging subscribers.
Increase Your Email’s Impact! Part 4: Footer
Your footer. It’s easily the most neglected portion of your message. It is usually just where all the “boring” parts of your message go – the legal jargon, your contact info, and so on. But if your reader gets down that far, it means that they’ve read your entire message. So, congratulations. Though it might seem unlikely, your […]
Increase Your Email’s Impact! Part 3: Content & CTA
The design of a captivating newsletter is not easy, and has rules of its own, which I’ve already discussed a while ago here: (header and preheader). Now it’s time to get to the point of each HTML message, e.g. the true email “meat” that includes: the main call-to-action (CTA), and the cornerstone content that generates high […]
TRENDING BY Mac:
- Increase Your Email's Impact! Part 2: Header
- How web forms can impact your segmentation tactics
- Top 5 Web Form Design Best Practices
- Increase Your Email’s Impact! Part 3: Content & CTA
- Increase Your Email's Impact! Part 4: Footer
- Identifying Targets for Re-Engagement Campaigns
- Executing Effective Re-Engagement Campaigns
- 3 Ways to Avoid Unsubscribes in B2B Marketing
- Time Travel Has Never Been Easier!
- Wrapping That Sells! How to Design Christmas Emails