Blog Authors

Krista Liebmann

Krista Wiltbank is a freelance digital marketing manager. A blogger, writer, and Instagram addict, she loves all things social media and digital marketing. Follow her on Twitter and Instagram at @kristaliebmann

Articles by Krista:

The Most Important Marketing Automation Highlights of 2016

This year brought many changes to marketing automation. More companies are using marketing automation, and those numbers are growing. According to Apteco’s Trend Report 2014/2015 Data Driven Marketing, only 33% of respondents are currently using marketing automation. Fully half want to aspire to use marketing automation in their businesses. And many companies find that marketing […]

How To Master The Benefits And Pitfalls Of Social Media Automation

If you’ve been reading our marketing automation hub, you’ve seen lots about the right ways to automate your marketing. Welcome messages, auto responders, drip campaigns, customized messages. All these are great to automate, easy to maintain once you’re over the content creation hump. But we’ve not addressed automation for email marketing’s bosom buddy – social media marketing.

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