Blog Authors

Jordie van Rijn

Jordie is an independent email and eCRM marketing consultant. Entrepreneur Magazine titled him “One of 50 Online Marketing Influencers to Watch”. Brands like Unilever and KLM turn to him for advice. He is the founder of an international platform for Email and Marketing Automation Software selection. Next to helping companies improve their marketing results, he is often asked as a trainer and keynote speaker. His practical and enthusiastic approach is contagious and will have you sending better emails the next day.

Articles by Jordie:

Break These Email Segmentation Best Practices

Best practices are a great place to start improving your email campaigns. But sometimes, it’s OK to break those “rules” and best practices. In fact, it’s probably even better. Take email segmentation for example. Let’s look at a few commonly accepted best practices and see why it might be a good idea, profit-wise, to change […]

Make Your Sign-up Form Pop!

Growing you email list is a survival technique. About one third of your list will become inactive each year. So you better start promoting it! The great thing is that building a larger, engaged list of subscribers is also a way to get better results from your email marketing and increase your email marketing ROI. […]

Why Your Email Needs Urgency, NOW!

What would you think if I told you to read this article now, because it would be removed at 23:05 hrs tonight? Because of the power of the email tactic described below, I can only allow myself to share it with a select number of interested readers. After 1.000 pageviews, it is going back into […]

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