Articles by Jordie:
Rethink your Resends and Increase Email Frequency
Every digital marketer has to determine their ideal email frequency in order to maximize profit and response to their email marketing program. The purpose of this post isn’t to give you a magic number of emails to send (Here’s how you can find the right mailing frequency yourself), but rather to show you how to […]
4 Answers to Moving From Ad-Hoc Email to a Solid Email Calendar
Want to develop an email strategy, but don’t know how to break free from purely Ad-Hoc email blasts? Planning your emails is a great first step in bringing more structure (and a bit of breathing room) to your email marketing. Last time I wrote about the email marketing calendar, I got some questions.
Grid Planning your Email Newsletter Layout
Designing your email newsletter has always been an art. Well maybe we also need to add a bit of science and a lot of common sense. But it is still an art; there are so many choices you can make in content, timing, personalization. Also the way the final email will look can have many […]
Keeping Your Subscribers Longer Than a Day
‘Til Unsub Do We Part. The relationship between email marketers and their subscribers is a lot like marriage. You go through a courting phase (signup)… a honeymoon phase (welcome program)… a rut phase (when interest is lost)… but hopefully not a divorce (unsubscribe) phase.
Are You Getting the Most of Your Email Segmentation?
If you want to take your email marketing to the next level, you should implement segmentation if you’re not already doing so. Like any tactic designed to increase success, segmentation requires additional budget and staffing resources. Yet if you take a closer look at your list management, it begs to ask: am I getting the […]
Fix Your Metrics & Take Your Email Marketing to Greater Heights
Imagine you are flying a plane. From the captain’s chair you look around, certainly a nice view. In your cockpit are also lots of gages and meters, like speedometer and altitude. A layout of the cockpit is made so that the primary gauges – the ones you look at the most – are clustered towards […]
Why Even Librarians Don’t Like to Read Your Email
In preparation for this article I was looking through my inbox (or actually the Gmail promotions tab in a separate inbox I use to receive newsletters). The first newsletter I opened was staring back at me. I set out to write an article about Call to Actions and was looking for some good examples, instead […]
Would a Caveman Click? Avoiding Call-to-action Malfunction
Your subscriber is drawn in by a juicy subject line and just opened your email with high hopes. The offer is perfect, precisely what he is looking for. He even scanned through the email and now.. and now … [Delete]. Hey! What just happened there? Most likely a Caveman Call-to-Action malfunction.
Wakeup Call: Begin Your Emails with a Call to Action in Mind
Every email has a goal and 99 out of a hundred times that involves the subscriber taking an action. So the call to action is one of the most important parts of any email. But what if you can’t find them? While it could have been a Call to Action hero, you can imagine that […]
Give Your Email Targeting Superpowers and Avoid Call to Action Kryptonite
When is your promotional email a super success? Although there are some exceptions, most emails are action driven. You want your subscriber to take action: Buy a product, Register for an event or in this case enter a contest. And that is why you have to be clear about it, by using a strong Call […]
5 Easy Ways to Ruin Your Email Campaigns and How to Fix Them
We often focus on what you should do in your email marketing. Sometimes, however, a little constructive criticism goes a long way. Let’s take a look at how you might be sabotaging your own email campaigns.
TRENDING BY Jordie:
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- Break These Email Segmentation Best Practices
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- What Follow-up Emails Can Teach Us About Email Marketing
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