Articles by Jordie:
The 6 Most Important Things in Email Marketing for 2015
As the new year approaches, we are starting to make plans. Next to stargazing and broad predictions about the future of email marketing. It is interesting to see what marketers find are focus points for their email program for next year.
How to Engage Your Email Subscribers
Do you know why the best academic students take notes during lectures? Research indicates that with more intensive and varied interaction our brain works better. When writing alongside listening and looking at the lecture, it is picked up and remembered more so than when just listening. Now that is interesting. How can a brand apply this […]
6 Email Insights From Usability Research: All You Need To Know
There are several ways to learn and improve your newsletter. I am a big fan of A/B testing, because it can give you real, usable results based on data. Usability research is a completely different game (and more expensive). Usability research can give a brand insight into the expectations and opinions that users have. In […]
7 Steps to Writing a Killer Customer Survey
Surveys are a great way to learn more from your subscribers. Knowing your subscribers can in turn improve service, products and the targeting of your marketing emails. Through a survey a marketer can gauge customer satisfaction, fuel legitimate follow-up contact and identify opportunities for sales. Those are some compelling outcomes! A solid customer survey starts with a great invitation. Here are 7 ways […]
Handle Your Oops: 5 Types of Email Mistakes and How to Fix Them
It is inherent to our job that we send an email or two. Everybody that sends email marketing messages with a regular frequency will have a moment where the campaign slips up into an “Oops!” or “Doh!” Even if you test, test, test, tested your emails thoroughly, it is bound to happen sooner or later […]
Understanding Mobile Email Statistics and Benchmarks
Have your ever looked at your mobile email marketing statistics? Email marketing these days is in large part mobile marketing, people open and read their emails on their smartphones and tablets while watching TV, on the road, on vacation or even during business meetings. And this goes for both personal and commercial emails.
A Checklist for Avoiding Mistakes in Email Marketing
For a brand whose marketing messages can get in front of thousands of people, the impact of a “small” mistake can be enormous. Think about it, not only is there a chance of making a bad impression (or a real brand damage), but mistakes can also have a direct influence on conversions. So as a […]
Scoring With Your New Leads in Email Marketing
Lead nurturing allows brands to drive interaction and get additional customer insight through the use of personalized campaigns. The goal is to build the relationship, gain trust and earn their business.
Expert Lead Nurturing Tactics That Will Work For You Too
A company can´t force someone to buy, but at the same time they can´t afford to lose the future opportunity. More than 50% isn’t ready to buy at the time of capturing/subscribing, so it’s important to resourcefully guide them towards the ‘ready to buy’ phase. This is what we call lead nurturing and what can […]
Increasing Frequency: How to Properly Do an Email Spree
Every marketer should figure out the ideal number of email campaigns to send. You might go for a base frequency of monthly or weekly email updates, depending on the relationship your target audience has with your brand. With the exception of senders who already have a very high frequency of multiple sends per week, an […]
Email marketing for VIPs
Email marketing is designed to develop a relationship, sell a product or service, and encourage the recipient to take action. There are different ways you can accomplish these goals. So let’s see which elements make up the Email VIP experience and not just in the traditional sense.
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