Articles by Ireneusz:
Email Deliverability From A To Z [Free Ebook]
What makes an excellent email marketer? One that’s a deliverability know-it-all! There are so many things that go into delivering (get it?) an excellent mail that our Deliverability Manager took it upon himself to reveal the ins and outs of getting your email to the top.
Shared IP vs. Dedicated IP
When you set out to accomplish your goals do you go about it alone, or would you rather share the effort with others? If we apply this question to the email marketing world it boils down to something all email marketers should ask themselves at some point: should I go for a dedicated IP or use […]
The Most Recognizable Part of Your Email: Deliverability Part VIII
In today’s part of our series I want to focus on the skeleton of an email. Moreover, a part of the skeleton that a lot of email marketers tend to ignore. I’m talking about the “From” address.
Words And Phrases That Can Get You In Trouble: Deliverability Part VII
There is a general belief that there are some specific words or phrases that can get your message delivered straight to the spam folder. The idea behind it is that those words are most commonly used by spammers, so content filters react on them immediately without even checking the rest of the message.
What Do ISPs Really Look At In Content: Deliverability Part VI
Anti-spam content filters used by ISPs have been in development for many years now. With so many ways for spammers to get their messages across, we look at reputation based methods (hijacking or rotating IPs, rotating from address, generating new domains to remove the reputation value). However with the global change to IPv6 on the […]
Don’t Be Mistaken For A Spammer: Deliverability Part V
We already covered the most important matters about email lists, so let’s move on to content. I would like to point out here that content and list quality can be looked at as closely related subjects, as high-quality content can improve your relations and engagement rates the same way bad content can put your subscribers […]
Maintaining A Good Relationship With Your List: Deliverability Part IV
2 weeks ago I gave you advice on generating a list, so I assume you already have a list to work with 😉 1 week ago I gave you advice on how to take care of your list. Granted, most of it was about removing contacts and I know you don’t really want to do that. […]
Taking Care of Your List Over Time: Deliverability Part III
Last week we covered the basics of list acquisition and the tricks you need to know to get engaging and trusting subscribers right from the start. But your work does not stop there, it’s only beginning.
Lists, Dos and Don’ts of the List Generation Process: Deliverability Part II
I already bragged about what our company does and in which fields we can jump in and take the weight off your shoulders, now lets go into the practical advice part. To be more precise, we are kicking of the guidelines part of the series, starting with the most important part of email marketing: the List.
Achieving the Best Deliverability Possible: Part I
In the ever changing world of email marketing one has to be on their toes to keep up with all the requirements and standards that are introduced by ISPs and AntiSpam organizations as they battle to eliminate spam, phishing and other kind of unwanted emails from regular Joe’s mailboxes.
The Don’ts of Email Marketing
Working with various brands and industries we are witnesses to a lot of different approaches to email marketing on a daily basis. We may find some of these to be truly innovative and we gladly watch as they skyrocket the results of our clients that use them (of course we also share them with you […]
TRENDING BY Ireneusz:
- Taking Care of Your List Over Time: Deliverability Part III
- Achieving the Best Deliverability Possible: Part I
- Email Deliverability From A To Z [Free Ebook]
- Lists, Dos and Don’ts of the List Generation Process: Deliverability Part II
- Shared IP vs. Dedicated IP
- Alert: How a Change In the Yahoo! DMARC Policy Affects You
- Warning! DMARC Policy Changes in AoL Might Affect You
- The Don'ts of Email Marketing
- Maintaining A Good Relationship With Your List: Deliverability Part IV
- Don't Be Mistaken For A Spammer: Deliverability Part V