Articles by Guest:
App Store Optimization: Common Pitfalls to Avoid
The app ecosystems are teeming with millions of apps that are just waiting to be downloaded. With high competition, apps often face the troubling situation of getting noticed. While there are many different tips and tricks on how to improve install rates, the most beneficial strategy is App Store Optimization (ASO).
Social Shares Down, Click-Baits Down, Listicles Down: The Future of Content Marketing
I saw it coming. It was inevitable. The gurus and pundits of content marketing always knew that this bubble will burst sooner or later and that it’s only a matter of time. And, 2017 it was! The year that saw a decline in social referral traffic for the first time in the history of mankind. […]
Why Entrepreneurs Fail at Personal Branding
Branding is not something that only benefits corporations; on the contrary, it’s something that any business must have in order to be successful. That includes entrepreneurs, but their branding must be of a more personal variety. When done well, personal branding will elevate your success exponentially. There’s one reason in particular why this is true: […]
Biggest Mistakes I Made with Content Marketing
Content marketing is one of the staples of every good marketer’s tool stack in 2018. With content generating three times as many leads as outbound marketing at 62% smaller costs, there’s no wonder.
Small Business Marketing for Less
Small business owners often avoid creating a marketing plan, afraid of the cost. It can be harmful, however, as marketing is an important part of the growth and stability of a small business.
How to Ask Your Customers Questions and Get Feedback
Want to know how your customers and leads feel about your website, product, or overall company’s vision? In this article, I’d like to share three different ways you can get them to provide this valuable feedback.
Improving Email Marketing Performance Through Organizational Design
Email marketing is present in almost every customer-facing organization. It’s handled by a team of experts, outsourced to a marketing agency or controlled by a single guru, depending on the company’s size and complexity. Though it’s not obvious, the organizational structure the company adopted affects its performance.
Top Metrics to Quantify Your Blog’s Success
You’ve probably heard countless times that having a blog for your business is a great way to increase web traffic, raise brand awareness, and bring in those leads. But, do you know how to measure the success of your blog? Too many marketing teams focus solely on vanity metrics like social media and page views. […]
Why Invoicing Matters to the Success of Your Small Business
Besides just being the thing that gets you paid, invoicing has benefits that the savviest small business owners are wise to take advantage of.
Best Ways to Upgrade Your Landing Pages
Your email campaigns are invitations to your audience to visit your home online and do something – buy, sign up, read. And if your website is your home online, it makes sense that your landing page is the front door. You make sure it’s clean, spiffy, and bright, and that your site’s got plenty of […]
7 Times Brands Used Social Media to Make Customers Happy
A social media presence is critical for brands’ success. Each day users scroll through 300 feet of content, according to SmartInsights. If your company’s name isn’t in those users’ feeds, you’re missing an opportunity.
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