Articles by Guest:
How to Design a Perfect Webinar Invitation Email
So you’re trying to help your colleagues hit their sales objectives, and you’ve come up with an awesome strategy… You’ll host a webinar, and invite everyone who could potentially be interested in your company’s products or services. Once the webinar’s over, your colleagues can then reach out to attendees and upsell them.
The Role of Email Marketing in Real Estate Lead Nurturing
If you thought email marketing was dead, think again. Even though many of us complain about it, the truth is we all love email. So much in fact, that we sent and received a total of 281 billion emails per day in 2018. And by 2022, that number’s expected to reach 333 billion.
How to Increase Higher Education Student Engagement with Marketing
Planning your higher education marketing strategies is about working around two things: the rising cost of tuition and the growing number of students applying to post-secondary institutions. Not to mention, students have a lot of options to choose from.
9 Higher Education Email Marketing Strategies for Better Student Enrollment
Social media, instant messaging, chatbots, and programmatic advertising have changed the digital marketing landscape. A generation of consumers has grown up with mobile devices in their pockets, changing the way they interact online.
How to Use PPC Campaigns to Enroll More Students?
For a higher education institution to thrive (or even function), it needs a healthy year-on-year influx of new students.
12 User Onboarding Email Best Practices for SaaS Companies
Since the beginnings of email, it has been the best way to contact and onboard users. To this day, there’s no other tool that can replace it. Some have tried to replace it on the internal level, but still not a mission completed (sorry Slack!)
A Guide to Email Drip Campaigns
You’ve probably read a lot of case studies about people getting amazing results using email marketing. If you’ve tried to copy their tactics and failed, don’t feel dispirited. In most cases that success you read about in a 1,000-word blog post didn’t happen overnight.
9 Preheader Text Mistakes that Nosedive Your Email Open Rates
Getting your business emails opened is like threading a needle. You fail more times than you succeed.
What is the Right Newsletter Frequency?
If you want to increase your email revenue, you should consider increasing the frequency of your newsletters. Two emails may be better than one, after all.
Are You Putting Your Landing Page CTAs in the Right Place?
Your CTAs are directional signs that tell your visitors where to go and what to do. Calls to action communicate your goals to people who visit your website.
How to Create Landing Pages for a Facebook Ad Campaign
When it comes to marketing and advertising, nothing seems to work better these days than social media. People love social channels, and the latest numbers give solid proof to the concept. There are over 2 billion monthly active users on Facebook and most of them spend more hours a day on the platform than on […]
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