Blog Authors

Aaron Orendorff

Aaron Orendorff is a regular contributor to Entrepreneur, Fast Company, Business Insider, Content Marketing Institute, Copyblogger & more. Grab his Ultimate Content Creation Checklist at Follow him on Twitter @iconiContent.

Articles by Aaron:

10 Email Marketing Myths Killing Your ROI

Chances are … you’ve seen the stats: Email has the highest return-on-investment (ROI) of all marketing channels. Email generates 40 times more customers than social media. Email yields a 17% higher purchase value per order than social platforms. Email is used by over 90% of all US consumers on a daily basis. Sadly, what you […]

The Three Easiest Ways To Get Started With Marketing Automation

You already know you should be automating your marketing. In fact, you probably feel guilty just thinking about it. Why? Because you’ve heard the numbers. According to aggregate data, “80% of marketing automation users” see their number of leads increase (Venturebeat Insights), “high performers have an average of 60% higher lead-to-sale conversion rating” (PR 20/20), and overall, […]

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