GetResponse Introduces Industry's First Integrated Email-to-Speech Solution

Enables SMB Marketers to Cut Through Inbox Clutter with Hands-free, High-quality Listening Option for Multitasking Audiences

WILMINGTON, Del., April 21, 2010GetResponse , a leading email marketing platform for the SMB sector and flagship product of online solutions provider Implix , has expanded its media-rich feature set with the industry's first integrated text-to-speech email capability. GetResponse Email-to-Speech gives small business marketers an innovative new tool to improve email response rates, fight inbox fatigue, and differentiate their brands among today's increasingly mobile, multi-tasking audiences.

Market data supporting user trends:

  • Americans need 38 hours each day to complete all scheduled daily tasks.
  • 34.5 percent increase in time spent using TV/Internet simultaneously (2008 to 2009).
  • One-third of all Americans (32 percent) have used cell or smartphones to access Internet for email, messaging or information.

Michael Sliwinski, founder of Nozbe, and Email-to-Speech beta customer, noted: "The voice of GetResponse Email-to-Speech is very natural and it's hard to believe the text of my email message was read by a computer and not a real person. I'm sure my subscribers will love "reading" my newsletters and productivity tips and tricks by simply listening to them. It's like having an email newsletter and a podcast episode in one package! Fully automatic! I'll definitely be using this feature in all of my broadcasts.”

GetResponse Email-to-Speech Feature Highlights:

  • Requires no set up, installation, or maintenance.
  • Easy to add using the GetResponse WYSIWYG editor.
  • Clear, natural-sounding voice provided by award-winning IVONA Text-to-Speech.
  • Recipients just click "Play" to listen, or ignore to read.
  • Accessible on mobile phones with MP3 capability.
  • No impact on file size for hassle-free deliverability.

"GetResponse Email-to-Speech takes us one step closer to transforming email into a rich media experience, similar to listening to satellite radio or watching TV," explained Simon Grabowski, CEO of Implix and founder of GetResponse. "Today's Internet users are media-savvy multi-taskers, with almost 35 percent using the Web and watching TV, while juggling work, social networking, online shopping and, unfortunately, inbox clutter. GetResponse Email-to-Speech lets SMB marketers deliver a more personal, "human-like" email experience, providing a real competitive edge. And, because it's hands-free and accessible on mobile devices, multi-tasking users can easily and safely respond to our customers' campaigns at home, in the car, wherever they are!"

GetResponse Email-to-Speech Availability

GetResponse Email-to-Speech will be available with a one-month free trial offer.

About the Company

GetResponse serves more than 350,000 active users from 182 countries, delivering more than 1 billion permission-based emails per month, with an average deliverability rate of 99.3 percent. Clients include GlaxoSmithKline, Marriott, Intercontinental, University of Arkansas, Carrefour, Men's Health Magazine, and thousands of fast-growing businesses and professional firms.

(*) New Media Study , July 14, 2009, Experian Simmons

(*) Three Screen Report, , Q4 2009, Nielsen

(*) April 2009 survey , by the Pew Research Center's Internet & American Life Project

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