Email Marketing Success Tester

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I reached status at GetResponse Email Marketing Success Tester. Test yourself: http://bit.ly/email_tester

Congratulations – you’re an unstoppable power now.

Email marketing is a challenge but it’s also fun and creative. And with a little help from your friends at GetResponse you’ll quickly make it to the top. Remember that first impression matters most – so optimize your sign-up form and welcome email to build a recognizable trustworthy brand. Do your ABCs with our Learning Centre available online not only for GR users and test our free trial account to see how user-friendly and intuitive email marketing software can be.

I reached status at GetResponse Email Marketing Success Tester. Test yourself: http://bit.ly/email_tester

Congratulations – you’ve already built strong business reputation.

You know a lot about email marketing but probably still need some time to gain experience. Your results are good, but can be better. Don’t forget about the routine procedures: use more than one web form and one site to build your lists, run surveys to really know your recipients, learn about the advantages of segmentation and targeted content. Test and analyze your results.

I reached status at GetResponse Email Marketing Success Tester. Test yourself: http://bit.ly/email_tester

Congratulations – your competitors will never sleep well again.

You’re almost there – already threatening your competitor’s position. It seems like you know it all, just lack time or motivation to pay enough attention to detail. But that’s where the devil is, so do the split tests, keep your list hygiene top notch and check if your web forms are in the right places. Maybe you forgot to add an incentive or two or need to enable the sharing options in your email.

I reached status at GetResponse Email Marketing Success Tester. Test yourself: http://bit.ly/email_tester

Congratulations – you’re a true email marketing prof.

You’ve got it all covered. Cheer and show off your score at your social media.
However, it’s not time to sit back and enjoy your coffee. As in every industry these days: the competition never sleeps, and neither should you. Look around for new solutions and innovations to make your offer even better – everyday millions of new ideas see the daylight.

List building strategies	Yes	No
Do you use sign-up forms to grow your lists? Info TIP: Sign-up forms are the most effective way to grow your lists with consent-based subscriptions.
Do you send confirmation emails to your new subscribers? Info TIP: Confirmed opt-ins are the recommended way to ensure compliance with legal requirements (e.g. CAN-SPAM Act).
Do you have a newsletter sign-up form included at your blog? Info TIP: Including your web forms on many pages is an effective way of reaching out to new audiences.
Do you run a Facebook page with a newsletter sign-up form? Info TIP: A sign-up form on your fanpage is an effective way of converting fans to subscribers.
Do you collect contacts offline e.g. at tradeshows, stores, using paper sign-up forms? Info TIP: Explore all offline opportunities to attract attention and collect new leads.

Sign-up form optimization	Yes	No
Is your web form on you home page and above the fold? Info TIP: To be effective your website needs to be visible and attention grapping – at the bottom of the page it is in a lost position.
Do you have a web form on every page? Info TIP: Placing sign-up forms at every page of your website can significantly increase the number of contacts in your campaign.
Do you tell your subscribers specifically what they will receive? Info TIP: Declaring specific content and frequency of mailings (and sticking to it) can increase your trustworthiness, and in consequence, the number of subscriptions.
Do you use incentives to encourage subscription? Info TIP: Nothing can drive sign-ups better than a freebie. Offer whitepapers, free samples, or discounts – anything that your subscribers might be interested in.

Segmentation and list hygiene	Yes	No
Do you segment your lists based on either subscriber personal data (e.g. gender, geo-location, preferences) or subscriber actions (e.g. opens, clicks)? Info TIP: Segmentation can help you create relevant, targeted newsletters and increase your engagement results.
Do you run re-activation campaigns addressed to inactive subscribers? Info TIP: Reengage subscribers who haven’t opened your newsletters by sending special offers that they can’t resist.
Do you remove inactive subscribers from your lists, e.g. those who haven’t opened a message for the last 6 months? Info TIP: It should be an element of your list hygiene routine and can help keep bounces and complaints low.
Does you mailing system automatically process soft and hard bounces and take appropriate actions to the addresses? Info TIP: To prevent damaging your deliverability and reputation all bounces should be automatically processed by your mailing system, with hard bounces (as well as complaints) automatically removed from your lists.

Newsletter optimization	Yes	No
Do you split test your messages on any feature: title, from field, content, CTA, etc.? Info TIP: Testing different colors, layouts, subject lines, etc. allows you to check which of your marketing messages is the most successful one, and based on the results, send it to the rest of the list.
Do you provide a clear, recognizable, branded FROM field name and address? Info TIP: It’s a great tactic to boost brand recognition and avoid being moved to Bin without an open.
Do you include pre-headers? Info TIP: Previewed in most email clients’ inboxes they can influence your open rate.
Do you include social sharing icons? Info TIP: It’s the first step to successful email-social integration.
Do you personalize your emails with subscriber-specific information (i.e. name, geo-location)? Info TIP: Personalization based on carefully selected custom fields can help you create highly relevant customer-oriented content.
Do you use follow-up cycles to keep your customers engaged? Info TIP: It can take up to 5 messages to complete a sale, and setting automatic dispatch of newsletters in a sequence will help you save your time and resources.
Do you check and analyze stats on the newsletters that you’ve sent? Info TIP: Drawing conclusions from your emails’ performance is crucial for planning future successful campaigns. Drawing conclusions from your emails’ performance is crucial for planning future successful campaigns.

Deliverability	Yes	No
Do you send out mailings on regular basis? Info TIP: Regular mailings can keep deliverability and engagement metrics high.
Do you provide an unsubscribe link in your email and automatically delete unsubscribed addresses? Info TIP: It helps to keep your bounces and complaints low and your lists clean.
Are your newsletters delivered in all major clients inboxes? Info TIP: Regular problems with delivery can be a sign of bad lists quality and poor reputation with ISPs.
Is your average deliverability rate above 95%? Info TIP: With a good mailing system and all the email optimization strategies implemented you should be able to easily reach this rate.
Is your average complaint ratio below 0.2%? Info TIP: Sticking to the industry best practices should guarantee the low complaints ratio.

Email Marketing Success Tester.

Take the test

List building strategies

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No

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Sign-up form optimization

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Segmentation and list hygiene

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Newsletter optimization

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Deliverability

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Your details

Your score:

Congratulations – you’re an unstoppable power now.

Congratulations – you’ve already built strong business reputation.

Congratulations – your competitors will never sleep well again.

Congratulations – you’re a true email marketing prof.

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