Reducing complaints and increasing list responsiveness
Simon, 19 Jul 2005

Email marketers have a huge impact on whether their messages will be considered spam and may escalate into complaints and accusations.

With careful structuring of email marketing campaigns, marketers can significantly lower their unsubscribes, minimize their complaints and increase the responsiveness of their lists.

You can find several recommendations that I have found to be instrumental in achieving these goals in the GetResponse Blog.


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