Deliverability

Every email which never reaches its primary target is waste of your time and money! With their innovative deliverability tactics, the GetResponse team will help you to overcome inbox clutter and increase relevancy.

Instant and reliable deliverability guaranteed by:

• 10 years of strong relationships with all major ISPs
• Fully automated list hygiene solutions
• 24/7 human monitoring of deliverability
• Constant monitoring on the latest legislation and regulations

10 years of strong relationships with all major ISPs

Since 1998, GetResponse has established strong relations with all the major ISPs and Email Service Providers to ensure undisrupted email deliverability for our customers. Established feedback loops with major ISPs allow us to automatically receive complaints whenever their users click on the "This is spam" button on emails received from our customers. This enables us to maintain control over the quality of mailings coming from GetResponse and to terminate the service to spammers, so that our legitimate customers aren’t penalized with poor delivery rates.

GetResponse participates in a number of industry initiatives, such as the Messaging Anti-Abuse Working Group, the Email Service Provider Coalition (ESPC), the Email Sender Accreditation Program (IADB) and the Email Experience Council, which promote responsible, permission-based email marketing.

Fully automated list hygiene solutions

Failure to remove inactive email addresses can negatively affect deliverability. GetResponse automatically deals with the process of list hygiene.
The state-of-the-art management tool filters out the addresses that have had a hard bounce or multiple soft bounces from any future email communications. Automatic removal of incorrect and undeliverable email addresses ensures top quality list management.

24/7 human monitoring of deliverability

Our team of experts monitors email delivery systems 24/7 and should a deliverability issue occur, we instantly create an internal ticket and our ISP relations coordinator pursues it with the affected provider by emails, phone calls and online forms.

Constant monitoring on the latest legislation and regulations

GetResponse stays ahead of the curve in terms of email legislation and ensures that your email marketing campaigns are compliant with the law and best practices. GetResponse enforces the following features required for CAN SPAM Act 2003 compliance:

• Obligatory postal address
• Single-click unsubscribe
• Unsubscribe from multiple lists

GetResponse actively integrates industry best practices to ensure the highest email deliverability for your email marketing efforts.
These include:

• HTML formatting tested in most email clients for proper viewing and undisrupted delivery.
• soft/hard bounce-back processing
• instant processing of unsubscribe requests