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| What is the difference between active and inactive subscribers? |
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“Active Subscribers” are the ones who are receiving your follow-up messages. “Inactive Subscribers” are those who
have already finished your follow-up cycle. The fact that
your subscribers turned to "inactive" means that they have
already finished receiving your follow up messages, it does
not mean that they have removed themselves. They are
still on your mailing list and you can send emails to them.
You can either change the follow up messages in your campaign
and reactivate your prospects using the Copy Subscribers feature,
or send broadcasts to your inactive prospects.
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