Publishing

Email Marketing Templates - Publishing and E-publishing

• Newspapers
• Online magazines
• E-books
• Writers, Authors, Editors, Agents

The publishing industry has undergone enormous change in the last decade. Your new motto is “Evolve or die!” If you’re reading this, however, you’re already among the few who are determined not just to survive, but to thrive. Of course “where” and “how” present daily challenges. With almost 400,000 separate titles published in English each year, you need effective and inexpensive ways to get your books noticed and attract the best authors and writers.

While the competition for readership heats up, your traditional audience is diminishing. Millions are getting their entertainment and information online and that means you must have a strong Internet presence! Perhaps you’ve already launched an e-publishing line of business? Another factor to consider is that your audience is mobile, plugged in 24/7 via their cell phones, laptops and PDAs. You need to take advantage of these habits by using digital messages to reach out across all media channels to ensure your offering is communicated and received.

GetResponse is an easy-to-use, 100% reliable, no-spam email program that should be the primary weapon in your e-marketing arsenal. And you'd be amazed to find out how affordable it can be! Cheaper and more targeted than direct mail, advertising, or a massive PR campaign, it’s a comprehensive email program that creates buzz—and sales!

With GetResponse, you can track and measure every time a reader opens your email, or clicks on a link, providing real-time feedback to optimize your lists and messages. Whether your marketing staff is one person or ten, there are hundreds of GetResponse applications to help promote your brand in this new Digital World.

Here are just a few examples:

• Generate unlimited campaigns with top-notch deliverability, then follow up with scheduled autoresponders to make sure your message is opened and read!
• Segment lists with just a few clicks according to purchasing history, demographics, location (near a book signing!), customer dollar value, and other key factors.
• Let GetResponse’s unlimited mail merge feature personalize every email you send; use the power of the recipient's own name and language to get his or her attention.
• Add full-color pictures and audio/video content to your email promotions to increase open rates; remember, today’s audience gets bored very quickly with text!
• Use a “triple play” of targeted e-bulletins, newsletters, and autoresponders to drive pre-qualified traffic to new offerings in stores, on your website and blogs.
• Apply the same technique to notify your readers of new releases, author appearances, awards, reviews, and more, but don’t forget to segment and personalize your list!
• Use GetResponse online forms and email bulletins to capture profitable direct-to-consumer sales before your titles even hit the bookstores! Choose from 300 professionally designed templates to create the perfect theme for your book.
• Drive sales rankings on Amazon or BN with concentrated, time-limited sales email campaigns − offer incentives to participate!
• Perform web-based surveys and compile online statistics to provide your marketing team with the most up-to-date results of their efforts…and your investment!
• With GetResponse, you can put low-value, manual tasks on autopilot while maximizing campaigns for SEO (search engine optimization), deliverability and open rates with the help of our expert consultants!

Let GetResponse automate and streamline your most challenging promotional and market research tasks. You’ll be able to deliver more personalized offers and more sales-generating campaigns in less time. It’s cutting edge, it’s easy…and it works!