Video email marketing - the fastest-growing media platform in history!
In today’s new media environment, customers like to watch real people in action and listen to them speaking instead of reading text, especially in sales situations. That’s why online video is the fastest-growing media platform in history − with 71% of the online audience watching Internet video, and the number of streams consumed expected to double by 2013.1 At these growth levels, it’s not surprising that video emails generate
2 to 3 times higher click through-rates!2
With video emails, marketers have a powerful new tool for communicating with prospects, customers, affiliates and distributors. When executed with attention to audience profiles, videos allows marketers to create emotional connections and to use sight and sound to increase the impact of marketing messages. The combination of movement, color, and body language also enhances the effectiveness of online training courses which, in turn, reduces support costs and increases customer satisfaction.
Another powerful benefit is that businesses can reach a broader audience with video. Because it is so engaging and interactive, users communicate regularly with video and pass their favorite clips on to friends, family and even co-workers. A recent survey noted that 39% of respondents had shared a clip online.3 It’s clear that the online video audience is a huge, largely untapped segment of influential, engaged viewers who tend to absorb brand messages delivered to them in an audio-video format.
But video production presents challenges, especially for SMB companies anxious to use the power of video email marketing. Even mid-size companies struggle with the high infrastructure costs of multimedia recording equipment and file hosting. Most SMB companies don’t have the in-house skills or staff to produce multimedia content, even if they could afford the equipment. And the cost to outsource could break the budget of many small businesses.
Just in time to capitalize on the rising tide of popularity, GetResponse offers cost-effective solutions to many of the challenges video presents. With only a webcam, GetResponse Multimedia Studio lets marketers record high-impact product demos, customer testimonials, tutorials, live interviews and more, right from their GetResponse account! They can host up to 100 MB of content for easy access and reuse, then add video to follow-up or newsletter messages in just a few clicks. To see how easy it is to use this powerful new tool, watch the video tutorial. Can you afford not to?
Note:
1. March 6, 2009, “Five Rules To Drive Video Traffic” by Bobby Tulsiani
2. July 2008, Jupiter Research/Click-Z Survey
3. “2009 is Primetime for Online Video”, 2009 Lightspeed Research
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Newsletter No.1
August 10, 2009
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