Industry Proactivity

Email Industry Initiatives

GetResponse has joined forces with major ISPs, email service providers and other responsible, permission-based senders as a member of the Messaging Anti-Abuse Working Group and Email Service Provider Coalition (ESPC).

GetResponse is also a member of the Email Sender Accreditation Program (IADB) which improves email deliverability for permission-based email senders.

Email Delivery Monitoring

GetResponse's automated delivery monitoring system logs every email message sent to your subscribers. Should the system detect a potential issue, our experts are instantly notified and take immediate action to ensure continuous delivery of your email marketing campaigns.

CAN SPAM Compliance

GetResponse stays ahead of the curve in terms of email legislation and ensures that your email marketing campaigns are compliant with law and best practises. GetResponse enforces the following features required for CAN SPAM Act 2003 compliance:

• Obligatory postal address
• Single-click unsubscribe
• Unsubscribe from multiple lists

Email Marketing Best Practices

GetResponse actively integrates industry best practices to ensure the highest email deliverability for your email marketing efforts.

These include:

• HTML formatting tested in most email clients for proper viewing and undisrupted delivery.
• automatic mailing list hygiene
• soft/hard bounce-back processing
• instant processing of unsubscribe requests

Anti-spam Solutions

GetResponse ensures that your email campaigns are protected by all the latest in anti-spam and delivery technologies.

• You may easily check your newsletters, promotions and autoresponder messages with our built-in score-based SpamCheck to find out if your emails will be considered spam.
• We rigorously screen inbound email to keep your lists clean and to maximize email deliverability.
• We publish SPF records, and we work on alternative email authentication systems such as DomainKeys and Sender-ID.
• In the pursuit of premium email deliverability for our customers we implement all of the latest anti-spam and email delivery solutions as they become available.