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The Single Most Overlooked Secret to Doubling Your Profits with Email Marketing

Imagine spending hundreds, or even thousands, of dollars on a marketing campaign that didn't profit.

Would you like to know how you can flip the coin, and turn your failing marketing campaign into a profit-inducing sales machine?

It's simple... just keep in touch!

Keep in touch with your leads and prospects and you'll inspire trust and reflect credibility.

Statistics have proven, time and time again, that the more often you make contact, the more likely you'll make the sale. In fact, 50% of a successful sales conversion will occur by follow ups.

"Okay, How Can Follow-Up Marketing Help Me Grow My Profits?"

Let's say you sell your products from a web site. There's no hard rule saying you must direct everyone straight to your site on your first shot. Say you've purchased an ad in an online newsletter to promote your product, tell the readers to send a blank email to your autoresponder instead of visiting your web site for more information.

You can easily have it set up to reply with a pre-written message thanking them for requesting information and have a link to your web site address for more information. With this method, not only do you get a qualified web site visitor, you also have another email address to follow up, with no extra effort.

You would then send those prospects more messages (or to be more accurate, your autoresponder will follow up with them). Perhaps the second message can be sent a day or two after the original enquiry.

The point of the second message would be to provide more information, convey more benefits and ultimately, help the prospect in making the decision to purchase your product. You can have a few more messages like this, perhaps mentioning time-limited bonuses to convince your prospect he or she must act soon.

If you're aim is to close as many sales as possible (and it should be) consider offering free trials or special offers in your follow ups. Do you get many testimonials? If so, send them too. If not, let your customers know you'd like some honest reviews of your product and use these.

And remember, as I mentioned earlier, the more often you make contact, the more likely you'll make the sale.

Another point to consider is that the messages don't have to be the same number of days apart. Your prospects need time to think and come to a decision, and depending on your market, may not access their email as often as you do.

"What If I Want To Follow-Up With My Web Site Visitors Themselves?"

Let's say you sell search engine optimization services. In other words, you help your clients get their web sites listed in search engines. What could you do to grow your sales using follow-up marketing?

Well, you could write a special report called "Secrets the Search Engine Industry Is Using to Rip You off behind Your Back!", for example. This could teach how other companies are using false advertising to rip them off with search engine submission software and other misleading products (and why they should trust you instead).

The report need not be anything big, even a two or three page document will do. Once you've done that, on your web site's home page (or a pop-up window), advertise this special report for free. In order for your web site visitors to read the report, they must give you their name and email address.

The key here is to offer something that will stop your web site visitors dead in their track and practically force them to hand over their email address by filling in a short form on your web site.

Of course, this is when an autoresponder will come into plan. With most autoresponder services, you will be given the HTML code for a web form to manage the technical side of things... all you need to do is copy this code into your web page and watch your list of prospects grow.

When you have email addresses of prospects, they can be contacted as many times as you like to close the sale and generate referrals. This would be done by composing short, concise email letters and storing them in your autoresponder as follow up messages.

The first letter could be a short "thank you" note for requesting the report. It might also suggest you suggest the short read to others who may find it interesting. That, in itself, is a powerful marketing tactic.

Just like the previous strategy, the second message could be sent a day or two later, and will be used to promote your services. This could be as simple as a personal email letting them know that you have space available for new clients and what you can do for them. You may find it more comfortable to soft-sell by simply sending an article or a case study related to the service you offer on a continuous basis, as opposed to using short sales letters.

In fact, even sending a weekly email newsletter (also referred to as an ezine) will build your credibility and help your prospects get to know you more. It's also a great vehicle for delivering the latest company news and product announcements.

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