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Double Your Online Sales With A Sure-Fire E-Mail Marketing Strategy

Try to recall any business related inquiry you received recently that didn't close a sale. Once you delivered the first marketing message, did you send further information?

Many will answer 'no', believing that follow up marketing is simply a waste of time.

Your potential customers may simply forget about your initial message or they simply may have a bad day. Don't let them slip of your grasp! Why let them take their business elsewhere, when they could be your valuable customers?

Did you know that it often takes 5 contacts before a sale is closed? It means that if you don't follow up with your prospects at least five times after sending your initial message, you are actually losing your marketing dollars!

If you contact your prospects 6 times, your conversion rate should break down as follows:

First contact	44%
Second contact	16%
Third contact	14%
Fourth contact	12%
Fifth contact	8%
Sixth contact	3%

This means that over 50% of the overall conversion is generated by follow up messages!

Let me tell you about my first experience with follow up marketing. A while ago, I started a simple competition giving my visitors a chance to win a weekend for two in a hotel. They simply had to send me a feedback form and join my mailing list. You would be surprised how many new leads I got this way! I built a mailing list with their e-mail addresses and followed up with them. This resulted in a healthy 50% increase in book sales.

I've discovered that one method of follow up e-mail marketing works especially well - treating all potential customers individually. This can be achieved by sending them personalized first message and following up with them at preset time intervals. You can start with a manual processing of all inquiries, but you would be probably better off getting an automatic, follow up autoresponder system (there are a couple available on the market right now). Either way you will have to develop your follow up messages and set correct time intervals.

Take a break now. Get yourself a piece of paper and a pencil. Write down your product or service's benefits and potential uses. This will be a great a help when you start working on your follow up messages.

Start with your existing sales letter as your first message. Modify it if you wish. Consider making it a bit shorter - don't overwhelm your prospects.

Your second message should be sent a day after initial contact. Provide more information, more details and - most importantly - more BENEFITS. Maybe you could write a couple paragraphs and include a free report or an article on your area of expertise? Your prospects will appreciate that and your sales won't drop either!

Your next two follow up messages should act as powerful reminders sent between one or two days apart. It's now or never! If you don't sell your product or service in these messages, there is a fat chance that you never will. Mention more benefits, special offers, free trials - just make them buy!

Final follow up messages (fifth and further contacts) should be sent with much more time in between them. Everything below 5 days could annoy your potential customers. Consider a week. Briefly describe your product or service again (as your prospects might have forgot - it's been a long time after all!) and stress out the most important benefits and potential uses. Chances that you are going to close the sale are getting slim Ask your prospects why they haven't bought from you and whether they have any questions.

I hope that this article will help you to develop a system of following up with your leads. Once you have it - stick to it!

Best of luck and now get going with it!

Szymon Grabowski
e-mail: info@GetResponse.com
WWW: http://www.GetResponse.com

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