GetResponse - Articles / Effective Email Advertisements

It seems that many Internet marketers fray away from writing email and ezine advertisements because of their limited writing ability. "But I'm not a copywriter", you might say when we recommend you use email marketing to boost your sales.

Well, writing an effective email advertisement, whether it's a 6-line ad, or a full-length solo ad, which creates results, is NOT as hard as it may first seem.

Here is an example of an ezine ad I have used to successfully promote my autoresponder service:

What Makes This Ad Work So Well?

For starters, it has a headline that sucks you in to the ad and makes you want to read more. Let's face it, what business owner wouldn't want to know how to double his or her sales? The headline entices you with a powerful benefit and makes you curious:

You may be already aware of this, but it's an amazing fact that an advertisement with an attention-grabbing headline can result in as much as a 1700% boost in response rate, as opposed to the same ad without a headline.

Advertising guru, John Caples, could usually write the body of an ad copy in a short time, but would spend hours on a headline, or even days, if necessary.

The body of the ad then gets straight to the point and tells you what the secret is straight away. But, it doesn't leave it there. Instead, it states a problem:

This is a very common copywriting tactic that is used by all the big guys. You state a problem, and then you add a drop of irony by offering a solution:

Now, the problem no longer exists, but only if the prospect takes your solution. The trick here is to whet his or her desire by conveying more benefits of your product, as I do very simply by saying:

There's nothing complex here. No need for big words, I just tell the reader what benefits he or she gets by using our service. Then, I use what's called "command copy" to tell them what to do:

Of course, the fact that there is a free version of our service is an added benefit, but it's important you tell them what to do.

Now, if you offer a free report or a free ebook to prospects (and you should, if you're set on growing your online sales), tell them this too. Again, to them it's a benefit of visiting your web site, and finding out more about your product. Here's how I do it:

The secret to offering free reports and ebooks is to convince them to hand over their email address by filling in a short form on your web site before they can receive it. By doing so, you get their contact information, which you can then use to follow up with them continuously to improve your sales conversions.

The final step of every ad is one of the most vital of them all... you MUST "call to action" using command copy. This can be as simple as telling the reader to visit your web site right now, as I do:

Easily Convert This Into A Solo Ad...

Let's say you've purchased space for a solo ad in an ezine and wanted to expand this ad to improve your response. The easiest way to do this would be to simply add more benefits. For example, I might expand my benefits to state:

The most important advantage of using long ads is that you can use "white space" effectively. By this, I mean you can break up your copy with short sentences and paragraphs, making it far easier to read.

Another tactic would be to add a testimonial to your solo ad. This would add instantly credibility and believability to your ad. You could also include scarcity in your ad to give the reader a reason to respond NOW.

For example, you might add the following note to your advertisement:

Of course, this will only work if you are honestly raising your prices, and is useful if you are testing your price. You may be offering the product, or the bonuses, for a limited time, or perhaps there are only a 17 seats left at your seminar, or maybe there are only 200 copies of your book printed? I'm sure you get the point.

A final addition to your solo ad should definitely be a P.S. Any copywriter can tell you that a P.S. is usually the second most read part of your letter after the headline.

You can use a P.S. to highlight the main benefits of your product, remind readers of a deadline, reinforce a guarantee or even introduce an added special bonus. Here's how you could use a P.S. if you were selling an ebook with a 30-day money-back guarantee:

Follow this simple template, adding whatever steps necessary, and you'll be able to create a powerful email advertisement that generates hordes of visitors and a stream of sales every time.

List of articles:

• Increasing Email Deliverability NEW!
• A Surefire Strategy to Mine Pure Gold from Your Subscribers List NEW!
• How to Structure Your Follow-Up Sequence for Maximum Profit NEW!
• How to Write Effective, Sales-Generating Email Advertisements NEW!
• The Single Most Overlooked Secret to Doubling Your Profits with Email Marketing NEW!
• Building Your Strongest Foundation
• Is Your Website 'Visitor Ready'?
• 4 Time-Saving E-Mail Tips!
• How Super-Powered AutoResponders Can Help Your Business?
• Calculating Your Hits-To-Sales Ratio
• Double Your Online Sales With A Sure-Fire E-Mail Marketing Strategy
• What's Wrong with Ordinary Autoresponders?
• Are Your Email Messages Good Looking?
• Internet Marketing Medicine

Email marketing  |  Enterprise  |  About us  |  Contact  |  Our guarantee

  Copyright © 1998-2008 by Implix. All rights reserved.

Sitemap  |  Privacy Policy  |  Legal Notices  |  Anti-Spam Policy

Implix LLC, 702 West Street, Wilmington, 19801 DE, USA
phone: 1-877-EMAIL-GR
email: click here