• Hello Friend,
  
  How are you?
  
  I hope you're getting ready for a great weekend. I wanted to
  share an article with you that I just put the finishing touches on.
  
  But, before we get into the article I want to address some concerns
  with you. I received a note from Larry Dotson about his PLR
  Marketing Strategies package. It seems that some were upset
  when they discovered that his strategies were short and to
  the point. They felt that somehow they had been cheated.
  
  I just want to take a minute and set the record straight, because
  I am a big fan of Larry's content and have been for years. I'm also
  very choosy about the products that I tell you about, and I wouldn't
  recommend it to you if I didn't feel that it was a good product.
  
  Yes, the strategies are short and to the point. In my opinion, that
  makes them even better, because you can use them in so many
  different ways. Each strategy comes in the form of a short
  paragraph or tip. This makes them so easy to use. You can
  literally go in, grab a few strategies at an opening and closing
  paragraph and create a unique article. One that is unlike anybody
  else's and that's just the tip of the iceberg. You can use them to
  create tip lists, blog posts or compile them into a training series
  or even an e-book.
  
  If you haven't had a chance to take a look, it's not too late.
  He has adjusted the website and included some great
  samples for you, so that you can see exactly what you're getting.
  I highly recommend this package if you do any type of content
  publishing.
  http://www.lisamcope.com/go/1000_plr_marketing_strategies.htm
  
  Now let's move on to this week's article. In it you will learn
  an overlooked method that will help you turn potential
  customers into paying customers.
  
  I hope you like it.
  
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  Turn Potential Customers into Paying Customers
  -------------------------------------------------------------------
  
  If you want to increase the number of sales that you receive, you
  have to learn to look at your business from the customer's view.
  What is one of the biggest objections that a customer would have
  to purchasing your product or service? It is the risk that they are
  assuming by purchasing your product. This objection is easily
  overcome by offering a guarantee.
  
  The guarantee is often overlooked or played down by many
  businesses today. The reason for this is many business owners
  fear they will be taken advantage of, if they make their guarantees
  well known. This is a poor assumption and one that should not be
  made in any business.
  
  Offering an iron clad guarantee shows the customer that you are
  dedicated to making them happy and that you are willing to take
  all the risk in the business transaction. A guarantee lets the
  customer know that you have a product or service that you really
  believe in and that you are ready to "put your money where your
  mouth is."
  
  Instead of downplaying your guarantee, use it as one of your
  selling points. Let the customer know up front that you are willing
  to take the risk in any transaction. This one thing could be what
  turns a potential customer into a paying customer. Just think
  about all the times that you have made a purchase. If you were
  shopping in a store, did you take note of the return policies? If
  shopping online, how many times did you look for a money back
  guarantee before you made a purchase?
  
  So how do you play up your guarantee? Simple. Instead of placing
  it near the end of your sales letter, place it at the top. Make it stand
  out. Highlight it and make it one of the conditions of doing business
  with you.
  
  Make sure the guarantee is detailed and clear. Clearly outline the
  expectations that your product or service can hope to fulfill. Then
  clearly state what you will do if the product does not meet
  expectations. Let them know that you will gladly refund their money
  or replace the product. Give the customer a time frame for how long
  the guarantee is good for. Studies show that the longer guarantees
  work much better than shorter ones. But it would depend on the
  product.
  
  Another idea on how to highlight the guarantee would be to include
  testimonials that vouch for your guarantee. A testimonial goes a
  long way in establishing your trustworthiness.
  
  So if your business is not getting the sales that you expected, try
  highlighting the guarantee on your product or services. By removing
  this one big objection that a customer may have, you will increase
  your sales and have customers coming back for more.
  
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  If you would like the private label rights to this article and
  hundreds of others. You have it by joining one of my
  favorite content sites. Click here to find out more:
  http://tinyurl.com/24zq2j
  --------------------------------------------------------------------------------------
  
  Please let me know if you have any questions or need
  any help by visiting the help desk at:
  http://www.lisamcope.com
  
  I hope you have a great weekend.
  I'll talk to you soon,
  Lisa
  
  PS. Did you get your set of 4 PLR products with absolutely
  no restrictions yet? You can use them anyway you want and I've
  set the price super low plus included an extra PLR bonus for the
  first 50, who order ;)
  
  Click here to get all of the juicy details:
  http://www.lisamcope.com/4plr-nores/index.htm

  February 22nd, 2008 at 9:13 pm

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