Last Chance WSO - Creating Your Own Profitable Course
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Hello Friend,
February 7th, 2008 at 9:41 pm
I am going out of town until Monday so this issue is a little
early. If you need anything while I'm away please submit
a help ticket at http://www.Lisamcope.com and I'll get back to
you as soon as I can.
Below I have an article that I think will help you if you have
ever wanted to create your own training course weather it
be to train your readers, affiliates or your employees.
It is a little long but I hope you will find it very helpful.
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Before we dive into that I wanted to let you know that there
is still time to get your CCD license before the WSO
price goes up. Did I mention that the license lets you keep
all of the up front profits, plus earn backend affiliate
commissions?
Check it out here:
http://www.warriorforum.com/forum/topic.asp?TOPIC_ID=219521
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Now let's talk about the steps you need to take to create
your own course.
Once you have decided to create a course or tutorial on a topic
that you feel very passionately about, you might be somewhat
confused about where to start. Whether you plan to create a
short tutorial or a semester long course, there is no need to
worry because there is a process available to get your course
or tutorial completed.
To create a course, one suggested model to use is the ADDIE
model. The ADDIE model is not a template or a document; it
is rather a process to assist you in creating your course most
efficiently. The steps of the process are: (A)nalysis, (D)esign,
(D)evelopment, (I)mplementation and (E)valuation.
Analysis.
During this step you take time to think about your intended
audience. Your goal in this step is to identify the gaps that you
hope to fill with the course you are creating. You do not want to
create a course that is too easy which could become boring to
your students. You do not want to create a course that is too
difficult which could become frustrating to your students.
Start your analysis by asking these types of questions: Who are
the people in my intended audience? What are their needs
concerning this topic? Do they have any prior knowledge of this
topic? Do they know and understand the jargon or technical terms
for this topic?
Once you have answered these and additional questions you may
have concerning your audience, you can then begin to formulate
your objectives. Your objectives will indicate exactly what your
learners will know after taking your course. If you have analyzed
your audience deeply enough you will be able to identify any
objectives that will be unnecessary or that need to be included
for this particular audience.
You can have one or more objectives and each should be stated
as follows:
At the completion of this course, the student will be able to
[indicate what they will be able to do here].
For example, for a web design course one objective would be
"At the completion of this course, the student will be able to add
an image to a web page."
Design.
This is the main part of the process. This is the step where you
begin to write your content for your course. Using the objectives
you defined in the Analysis stage, you focus your content around
meeting those objectives. As you write content, always ask
yourself, "What objective does this block of content fulfill?"
Start your design process by asking these questions:
Considering my objectives, what is the best way to organize my
content? Should I include activities and exercises? How should
the content be presented to the learner? How will I know if the
student has learned what I have taught? What is the best delivery
format for my course?
Your answer to these questions will help you select how your
instructional pages will look, the layout of text and pictures,
navigation through your content, what types of activities you will
have and how you will evaluate or test learners' grasp of the
content.
One big issue to resolve is the delivery format. Consider
whether it will be best for your course to be taught by you in
person or perhaps in the format of an instructional ebook with
text and pictures. You may even consider teaching your course
online. Whatever option you choose will have some effect on
your design - and your design may have an effect on course
delivery. You will need to closely examine the relationship
between design and delivery for your particular topic.
For example, a course on beginning web design might be
presented in self-paced online format. Examples of HTML
code and samples can be provided in a text format. Learners
can review their results by checking their webpage to see if
their page was created properly. However, a course in sales
techniques or customer service might require interaction,
coaching and guidance - in this case and instructor-led course
with other students might be more beneficial.
Development.
Ideally, if you spend most of your time in the Analysis and
Development steps, the amount of time needed in Development
is drastically reduced. At this point, most of your content should
have been written, however some content may be created in this
step. In Development you begin to create your course, be it an
ebook, PowerPoint presentation or elearning in Flash. You may
or may not take a part in developing the course depending on
your delivery format.
If you are not personally creating the course, you will receive a
prototype from the developer. At this time, you would review the
prototype to make sure that your design has merit and make any
necessary adjustments.
Implementation.
This is the step you have waited for. Finally delivering your course
to the learners! Depending on your delivery format, this step is
your product launch, course roll-out, first class, or the day you come
face to face with the learners wanting to take your course.
Evaluation.
Once your course has been delivered, regardless of the medium,
you must evaluate, evaluate, evaluate! This is not the evaluation of
student progress in your course, but rather an evaluation of your
content, design and delivery.
Ask these questions during your evaluation: Are the students
enjoying taking my course? Did the students reach the learning
objectives? Where can I make improvements to content, activities
and delivery of my course?
The goal here is to understand whether you are meeting your
objectives with your content and providing a course that is not
boring and not frustrating to the learners. Once your evaluation is
complete, take the information you have learned and revamp your
course to fulfill any deficiencies you may have uncovered.
There is great satisfaction that comes with writing and delivering
a course or tutorial. You may choose to create a course to sell for
profit, or simply because you love a particular topic. Regardless of
topic or your motivation to create a course, the best advice for
course creation without frustration is to use an instructional design
model, such as ADDIE, spend considerable time in Analysis and
Design and Evaluate and update your course.
I hope you have a great weekend. I'll be in touch soon,
Lisa M Cope
PS. Don't forget to grab you license before the price goes up on
Monday when I get back!
http://www.warriorforum.com/forum/topic.asp?TOPIC_ID=219521
PPS. If you are a Content Collectors Dream member you can
up grade to Platinum Reseller from inside the members area
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