Happy Thanksgiving - PLR Gift + Newsletter Tips
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Hello Friend,
November 21st, 2007 at 9:01 pm
How are you today?
I want to wish you and your family a very ......
Happy Thanksgiving!
I have a nice little PLR gift for you today to help
celebrate.
Click here:
http://www.lisamcope.com/zip/Rapid-Content-Generator.zip
I also wanted to let you know that there are only nine
PLR newsletter licenses left at the Warrior discounted price>
So if you're ready to have all the income benefits from
your own membership site with out all of the hard work
it takes to run one the visit this page now:
http://www.plrnewsletters.com/license-to-sell.htm
Now on to the tips.....
Today let's go over five quick tips you can use to help
make your newsletter better and more responsive.
You know you need to stay in touch with the people on your
list, but you're in two minds about starting a newsletter. Will
it take up too much of your time? What if you run out of things
to say? Can you maintain quality over a period of time? How
long should your newsletter be?
Your first aim should be to offer useful or interesting
information. (If you don't do that, you won't have subscribers
for long!) Your second aim should be to keep your newsletter
short. Remember that people are inundated with email these
days - they actually prefer something they can skim quickly
and then put to use.
Spend some time thinking about the best format. You need
a model that will be easy to reproduce week after week,
month after month. Any one of the following five ideas will
make your job easier. Choose one and keep it as a regular
format, or combine several of them (for example, you could
use the "Tip of the Week" format for weeks 1-3 each month,
and offer a checklist every fourth newsletter).
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1. Tip of the Week
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This one speaks for itself. You can easily brainstorm enough
content for six months of weekly newsletters (you need to come
up with 24 tips, which you will present weekly). Anyone with a
degree of expertise on a given topic should be able to do this
without any trouble. A handy way to organize this is to (a)
explain the problem then (b) offer the tip which will solve it.
Length? Anything from 150 - 500 words.
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2. Top Ten
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This is a tried and true format, and easy to create. Example:
if you are an expert on finance, you could offer advice on the
Top Ten Ideas for Getting Out of Debt, or the Top Ten Ways
to Save Money on Car Expenses, or the Top Ten Tips to Pay
Off Your Mortgage in Ten Years. Make sure you keep a tight
rein on word length - just offer a couple of sentences for each
tip, not half a page.
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3. Three Ways to...
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Sometimes it can be a bit of a challenge to come up with ten
ways to do things, whereas just three ideas is a cinch. You can
also explore three ideas in more detail. Alternatively, you can
alternate the "Top Ten" format with "Three Ways to..." the two
of them will work together nicely.
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4. Before and After
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Who doesn't like makeovers? This works in a similar way to
'Tip of the Week' in that you show the problem and then provide
a solution, but the 'before and after' approach lends itself better
to case studies. This is a good way to interact with your clients -
invite them to send in details of whatever needs a makeover: an
article, a website page, their wardrobe etc, then present your
solutions. Alternatively, you can ask for 'before and after'
examples from readers who have managed to do this
themselves, then showcase it for the rest of your customers.
(If you don't use HTML for your newsletters, you can add a link
to a website page for the accompanying photos.) This works
particularly well if you have a health and fitness related newsletter
- your readers will be motivated by seeing the changes others
have made through diet, exercise and weight training.
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5. Checklists
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When you're learning to do something new, there's nothing like
a checklist to make sure you don't leave out a crucial step.
Checklists can save a lot of time, and your readers will be
delighted to get one. Write a brief introductory paragraph,
present the checklist, and then follow it with a few final tips.
You can either base your entire newsletter on the checklist
format, or present one at regular intervals as a change from
the standard article format.
I hope that you can use these tips to improve your newsletter
results. Please let me know if you have any questions or need
any help. Just visit the help desk at: http://www.lisamcope.com
Have a safe and happy holiday. I'll be in touch
with you soon,
Lisa
http://www.plrnewsletters.com
http://www.contentcollectorsdream.com
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