• Hello Friend,
  
  Before we dig deep in to this issue I want to let you know
  that I have a new Warrior Special Offer in progress
  In it you will get access to my newest set of private label
  "newsletter style" auto responder messages. If you hurry you
  can still grab it before the price starts going
  up. Take a look here:
  http://www.warriorforum.com/forum/topic.asp?TOPIC_ID=176046
  
  It's time to talk about using newsletters again! I know
  we've gone over this before, but it still amazes me when I
  get an email with a question like " how do I sell more
  products?" Or this one "how do I market affiliate programs?"
  
  My answer is always the same!
  Publish a newsletter and start building a list!
  
  Here's why!!!!
  
  If you aren't yet using a newsletter as a part of your
  marketing efforts then you are really missing out!
  
  WHY.....
  
  Because newsletters keep people coming back!
  
  OK, let's say you have a visitor to your website or even
  better you have a customer buy from you. Now what? If you
  don't have some type of follow up system in place then you
  are virtually tossing your new prospect back in to the big
  pond and giving your competitors a chance to reel them in.
  
  Of course, if you website is nice, the service was good and
  the product memorable they may come back if you're lucky!
  
  BUT....
  How will they find you?
  What if they lose your website address?
  What if they just forget about you?
  
  A newsletter prevents these things from happening. ;)
  
  I know what you're thinking....
  What do I write about?
  
  The first thing to keep in mind is, you do not need a long
  newsletter. You can just as easily send out a quick tip, an
  announcement of a new product or an article related to your
  website. If you really can't decide what to put in your
  newsletter subscribe to a few of your competitors newsletters
  and see what they are up to! Don't copy them word for word.
  That's plagiarism! Just check out their content, look over
  the way they format their issues and you will get some great
  ideas for your's
  
  
  OK, Lisa I have my newsletter, but how often do I send it out?
  
  Good question......
  
  There have been many debates over this question. Some
  publishers contact their subscribers as often as every day,
  others only a few times a year. What will work best for you
  depends a lot on what you are trying to achieve and what
  type of information you can provide your readers with.
  
  For instance, I like to publish a longer issue (like this one)
  once a month and then send out little tips and product
  recommendations about once a week. My publishing style depends
  on weather or not I have anything that I feel my readers
  you) will value. I don't send out every promotion that
  crosses my desk just because it may make me some cash. I value
  your time and I do my best to only send out relevant
  information that you
  can use.
  
  The most important thing is you can do is keep it consistent.
  If you keep your schedule and format consistent your
  newsletter will become recognizable and familiar to your
  readers and it won't end up being deleted before it
  gets opened.
  
  Make sure get a reliable delivery system (auto responder)
  that will include a permission reminder and an unsubscribe
  link with every issue. I personally use Getresponse. http://tinyurl.com/ys8cx5
  
  And remember that your newsletter deserves time and attention.
  After all it is will help you to build relationships with
  your readers in a way that no other tool can. Weather it is
  published once a week or once a month.
  
  That's it for today Friend!
  
  Have a great week and please let me know
  if you have any questions,
  Lisa
  Lisa@flipidy.com
  http://www.lisamcope.com

  August 20th, 2007 at 11:23 am

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