|
Hi Friend
My 10 year old was
complaining this week that she was being asked to
edit her essays for English. I had to laugh when
I told her that editing is what makes OK copy
brilliant copy and that I spend hours editing
every day to get the best results for my
clients.
So it makes a lot of
sense that this week we talk about things that
generally happen to make great copy during the
editing stage of your writing.
You see the job is
only half done when it is written. Once the words
are down then the real work begins.
This leads onto the question of how to get
your HR Manual read once you have it written and
then a great business of the week that takes that
one step further with their writing - which
creates raving fans.
THIS
WEEK
Great Lines to Hook Your
Reader's Interest and Force them to Keep
Reading
Coming from a psychology background I have
always been fascinated by what words trigger a
response in people. In this week's
article we touch only a tiny portion of the
surface of some great lines to hook your
reader's interest.
ALSO IN THIS
EDITION
HR Tip - Getting
Your HR Manual Read &
Understood
Having a fabulous HR Manual is only part of
the story - you have to get people to read it and
action it. Here are just a few of the ways you
can make this happen.
Business of the
Week - Webjet
How a simple PDF document by
Webjet turned an ordinary flight booking into
something memorable.
Blog Post of
the week: What happened to the
Paralympics?
The paralympics came and went with almost no
sound in the media. Read what I thought about the
deafening silence.
Next week
...
Does your
writing reflect your
brand?
Have a great week!
exuberantly yours
Ingrid
Heart
Harmony
PS: This week's blog also
included posts about can you have too many
printers and systems, systems,
systems.
|
email
