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Hi
Friend
My 10 year old was
complaining this week that she was
being asked to edit her essays for
English. I had to laugh when I told
her that editing is what makes OK
copy brilliant copy and that I spend
hours editing every day to get the
best results for my
clients.
So it
makes a lot of sense that this week
we talk about things that generally
happen to make great copy during the
editing stage of your
writing.
You see
the job is only half done when it is
written. Once the words are down then
the real work begins.
This leads onto the question of
how to get your HR Manual read once
you have it written and then a great
business of the week that takes that
one step further with their writing -
which creates raving
fans.
THIS
WEEK
Great Lines to Hook Your
Reader's Interest and Force them to
Keep Reading
Coming from a psychology
background I have always been
fascinated by what words trigger a
response in people. In this week's
article we touch only a tiny portion
of the surface of some great lines to
hook your reader's interest.
ALSO IN THIS
EDITION
HR Tip
- Getting Your HR Manual Read &
Understood
Having a fabulous HR Manual is
only part of the story - you have to
get people to read it and action it.
Here are just a few of the ways you
can make this happen.
Business of the Week -
Webjet
How a
simple PDF document by Webjet turned
an ordinary flight booking into
something
memorable.
Blog Post of the week:
What happened to the
Paralympics?
The paralympics came and went
with almost no sound in the media.
Read what I thought about the
deafening silence.
Next
week ...
Does your writing reflect
your brand?
Have a
great week!
exuberantly
yours
Ingrid
Heart Harmony
PS: This week's blog
also included posts about can you
have too many printers and systems,
systems,
systems.
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