Words from the Heart: Great Lines to Hook Your Reader's Interest

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Words from the Heart: Great Lines to Hook Your Reader's Interest

Hi Friend

My 10 year old was complaining this week that she was being asked to edit her essays for English. I had to laugh when I told her that editing is what makes OK copy brilliant copy and that I spend hours editing every day to get the best results for my clients.

So it makes a lot of sense that this week we talk about things that generally happen to make great copy during the editing stage of your writing.

You see the job is only half done when it is written. Once the words are down then the real work begins.

This leads onto the question of how to get your HR Manual read once you have it written and then a great business of the week that takes that one step further with their writing - which creates raving fans.

THIS WEEK

Great Lines to Hook Your Reader's Interest and Force them to Keep Reading

Coming from a psychology background I have always been fascinated by what words trigger a response in people. In this week's article we touch only a tiny portion of the surface of some great lines to hook your reader's interest.

ALSO IN THIS EDITION

HR Tip - Getting Your HR Manual Read & Understood

Having a fabulous HR Manual is only part of the story - you have to get people to read it and action it. Here are just a few of the ways you can make this happen.

Business of the Week - Webjet

How a simple PDF document by Webjet turned an ordinary flight booking into something memorable.

Blog Post of the week: What happened to the Paralympics?

The paralympics came and went with almost no sound in the media. Read what I thought about the deafening silence.

Next week ...

Does your writing reflect your brand?

Have a great week!

exuberantly yours

Ingrid

Heart Harmony

PS: This week's blog also included posts about can you have too many printers and systems, systems, systems.