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Hi
Friend
Many small businesses make
the same mistakes in their
marketing - they focus on the
features of their product or service.
This week we look at how and why you
need to find the benefits
your product or service brings to
people.
We also look at how knowing
the benefits can help your employees
transition in a change process
as well as an extremely clever travel
agency turning conventional wisdom
about the industry on its
ear.
THIS
WEEK
Features vs. Benefits
101
People have problems in their
lives. Your job is to help them fix
them with your product or service.
Learn how to with this intro to
features and benefits (with a bit of
psychotherapy theory thrown in for
good measure).
ALSO IN THIS
EDITION
HR Tip -
Selling the benefits of
change
As a manager you need to be just
as aware of the features vs. benefits
debate when managing your team.
Focussing on the personal benefits of
change can help you move much faster
through the process of change.
Business of the Week
- Travel
Associates
What
do you do when most travel agencies
are met with falling profits? Well
for starters you move where most
people can't find you! Read
about a totally counter-intuitive
company that is making massive
inroads into the travel market with
their unique
niche.
Blog Post of the week:
Are you one of just 41% of small
businesses?
This week MYOB released a survey
of nearly 1700 small businesses. The
stats were eye-popping!
Next
week ...
10 Tips to Get the Most out
of Your Next
Tradeshow.
Have a
great week!
exuberantly
yours
Ingrid
Heart Harmony
PS: This week's blog
also included posts about Gaia
Capitalism, some copywriting
imponderables and One Trillion and
Counting!
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