Words from the Heart - Features vs Benefits 101

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Words from the Heart - Features vs Benefits 101

Hi Friend

Many small businesses make the same mistakes in their marketing - they focus on the features of their product or service. This week we look at how and why you need to find the benefits your product or service brings to people.

We also look at how knowing the benefits can help your employees transition in a change process as well as an extremely clever travel agency turning conventional wisdom about the industry on its ear.

THIS WEEK

Features vs. Benefits 101

People have problems in their lives. Your job is to help them fix them with your product or service. Learn how to with this intro to features and benefits (with a bit of psychotherapy theory thrown in for good measure).

ALSO IN THIS EDITION

HR Tip - Selling the benefits of change

As a manager you need to be just as aware of the features vs. benefits debate when managing your team. Focussing on the personal benefits of change can help you move much faster through the process of change.

Business of the Week - Travel Associates

What do you do when most travel agencies are met with falling profits? Well for starters you move where most people can't find you! Read about a totally counter-intuitive company that is making massive inroads into the travel market with their unique niche.

Blog Post of the week: Are you one of just 41% of small businesses?

This week MYOB released a survey of nearly 1700 small businesses. The stats were eye-popping!

Next week ...

10 Tips to Get the Most out of Your Next Tradeshow.

Have a great week!

exuberantly yours

Ingrid

Heart Harmony

PS: This week's blog also included posts about Gaia Capitalism, some copywriting imponderables and One Trillion and Counting!