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  Hi Friend I hope you are all having a brilliant week. This week we look at terrific testimonials and how to get them. Testimonials are critical for any marketing success so getting great ones will really make a difference to your business. We then look at the employee version of testimonials - references, before looking at a brilliant photography business. THIS WEEK Terrific Testimonials  & How to Get Them In this information packed article we take a whistle stop tour through my 5 prerequisites for testimonials, some essential rules to follow and then finally some ways to get terrific testimonials. ALSO IN THIS EDITION HR Tip - References The employee version of testimonials are references. But what should you ask when you reference check and what should you look for when reading a written reference (hint: HR Managers write in code). Business of the Week - Fullframe Photographics Exceptional photographers take my breath away. These guys even made Terry Mackenroth look amazing!  For this reason alone they deserve my business of the week. Blog Post of the week: You Don't Need to be BIG to Market Australia has lots of big things - the Big Banana and the Big Pineapple but I found a website that has ALL of them in one place. What were some businesses thinking? Next week ... Can your business survive Christmas? Have a great week! exuberantly yours Ingrid Heart Harmony PS: This week's blog also included posts about Opportunities vs Problems and What I Wish I Had Known as a Teenager. PPS: I am collating advice into a book from women around the world about what they wish they had known as a teenager. We have had some great input from twenty-something women as well as quite a few mums - and we would really love a heap more of advice. Just drop me an email with your thoughts!   18 July 2008 Heart Harmony  Freelance Copywriting ... Human Resources ... SEO Copywriting   If you manage employees you need our Instant Employee Manual   Employee Performance Reviews: Tips, Templates & Tactics (2nd Edition) will help you create employee performance reviews that work

  July 17th, 2008 at 6:55 am

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