Hi Friend

Happy American Independence Day! This week we delve into psychology to explore your customer's preferred communication styles and why speaking their language is great for business.

We also look at how building rapport with job candidates can get you better employees.  Finally we look at some communications lessons you can learn from IT.

THIS WEEK

Copywriting - Are You Speaking Your Customer's Language?

People have communications preferences in much the same way they prefer to use either their right or left hand. By tapping into these preferences and communicating in their language you can boost your sales and create loyal customers.

ALSO IN THIS EDITION

HR Tip - Building Rapport During Job Interviews

My philosophy on job interviews is you need to have each candidate relax and show you their best side as you want to choose the best of the best. Discover how you can build rapport and relax your candidates by speaking in their preferred communication style.

Business of the Week - Wordpress

Last week I moved from Blogger to Wordpress for my blog. Wordpress certainly had some lessons for general business in terms of how to make it easy for customers to leave your competition and come to you.

Blog Post of the week: Our Blog Has Moved

Yes - our blog has a new address! Visit us at our new home at:

http://www.heartharmony.com.au/blog/ 

Next week ...

What Position Is Your Communication In?

Have a great week!

exuberantly yours

Ingrid

Heart Harmony

PS: This week's blog also included posts about Happy New Financial Year, Have Your Clients Outgrown You and Affiliates, Technology and Systems.