Why this marketer detests advertising!

November 17th, 2011 at 5:49 am
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Words from the Heart  
This Week ...

Being a writer and marketer raises interesting ethical dilemmas at times. It also means that I am on a load of newsletters and mailings as part of my market research. So what happens when the two collide?  In this issue I share my views on a lot of the advertising doing the rounds - as well as sharing a way of approaching marketing that helps me to sleep at night and not make me feel like I need a shower to wash off the slime after working on projects. 

Why This Marketer Detests Advertising 

This time of year there are avalanches of catalogues cramming every spare centimetre of mailboxes, and thousands of email promotions in-boxes. And I am "over" them!

Also in this Edition

Product of the Week: Employee Performance Reviews

Continuing my theme of honesty in communications, this product helps you to have honest and open communications with your employees about their performance.

Blog Post of the Week: How to Be Creative - By John Cleese

Comedians are some of the most creative people on the planet - but what makes them creative? This post shares a talk by John Cleese that sheds light on the mystery.

exuberantly yours

 

Ingrid

Heart Harmony

 

PS: Facebook updates you may have missed from me this week (Follow me on Facebook)

  • People confront prejudice only when they believe others' personalities can change, study finds. This means telling people who are the subject of bullying or discrimination to speak up is probably doomed to failiure. http://j.mp/vWiZKy
  • How smart managers make dumb decisions and why shareholders encourage them (or what to look for to hire a good look term manager - and how game theory is changing how we hire) http://j.mp/vRlJVz

  • Positive psychology exercises can be harmful for some personality types (you may want to lose your gratitude journal after reading this) http://j.mp/ul73RA

  • Want to know how to get a higher salary at your next job? It's all in the anchors you use in the salary conversation! http://j.mp/sR7TCT

Ingrid Cliff

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Heart Harmony

Freelance Copywriting, Human Resource Management Copywriting, SEO Copywriting

 

Performance reviews

 

    Instant HR Manual

 

 

 


 
Words from the Heart

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