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Hi
Friend
A very busy news week this
week so let's get straight into
it.
This week we start by looking at
why Mine is Bigger than Yours Fails
in Marketing. If you have a business,
you will no doubt have seen some
marketers who promise to make yours
bigger than everyone elses. You may
want to read this article
first.
With the influx of Swine Flu
around the world I give you 10 tips
on what your business needs to be
doing today to prepare and give you
links to government websites for
further information.
Our business of the week is one
that is proving traditional media is
not dead - it is alive and
well!
THIS
WEEK
Why Mine
is Bigger that Yours
Fails
Ever want to be bigger? To have a
bigger email list, more Twitter
followers, greater links, bigger ads
than your competition? In this
article I help you to look at the
downside of being bigger and what you
should be focusing on instead.
ALSO IN THIS
EDITION
HR Tip -
Planning for Swine
Flu
Every
business needs to be planning for
swine flu and the impacts on their
business. But what do you need to
think about? I have 10 quick tips to
get you started plus links to some
great government resources on being
prepared for an influenza pandemic.
You will want to print these out and
refer to them often over the coming
weeks.
Business of the Week -
612ABC
Social
media is full of debates about the
demise of traditional media such as
TV and radio. But one Brisbane
non-commercial radio station is not
just bucking the trend, it is making
whole new ones with their innovative
approaches.
Blog Post of the Week:
Want a Great Ad? Kill the
Jingle
As the
economy falters, there has been a
rise in the number of musical jingles
over ads. But is this a good thing?
Read my thoughts on why jingles
should be killed.
Next
week ...
Business
marketing
tune-ups
Have a
great week!
exuberantly
yours
Ingrid
Heart Harmony
PS: This week's blog
also included a post about"QANTAS
discriminates against tall
people".
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