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  When should you change your business ads?

  • Hi Friend

    First - my apologies for the plain version of
    this week's newsletter. The ongoing saga of Get
    Response - the company that delivers our
    newsletters, means that even previously working
    systems are now no longer functioning (see my
    blog for my post on how to kill a perfectly good
    company.)

    Change is the one constant in our life - some we
    plan for and some just leap on us unawares (like
    IT systems changes). This week we are looking at
    the issue of change from a few different angles.

    We start by looking at when you should change
    your business ads. Should they change annually or
    at some other time?

    We then look at the changing face of corporate
    dress standards - and what you need to do to get
    your team looking businesslike and professional.

    Our product of the week is one that helps when
    you or someone you know wants to change jobs.

    Our blog post of the week is a great example of
    how to effectively handle a company merger or
    acquisition.

    ****

    THIS WEEK

    When should you change your business ads? (
    http://www.heartharmony.com.au/Heart-Paths/WordsfromHeart240709.php#Lead
    )
    Is it true that ads should be changed regularly?
    Well yes and no. The fact is that before you
    change any of your business ads you need to ask
    yourself 5 questions.

    ****

    ALSO IN THIS EDITION

    HR Tip - Corporate Dress Standards (
    http://www.heartharmony.com.au/Heart-Paths/WordsfromHeart240709.php#HRtip
    )
    With the economic downturn, corporate dress
    standards are becoming more formal. Here's a few
    tips on what you should do to improve the dress
    standards of your team.

    ****

    Product of the Week - Resume Writers Course (
    http://www.heartharmony.com.au/Heart-Paths/WordsfromHeart240709.php#Business
    )

    If you have ever had to read a pile of resumes
    you know why people need this course! Good people
    are left out of recruitment processes due to poor
    resumes. This course teaches core resume writing
    skills.

    ****

    Blog Post of the Week: The Best Company Buy-Out
    Letter (
    http://www.heartharmony.com.au/Heart-Paths/WordsfromHeart240709.php#Blog
    )

    Yesterday Zappos was bought out by Amazon.There's
    always an acquisition or merger happening
    somewhere around the world - but what made this
    one different was the brilliant letter the CEO of
    Zappos sent to his employees.

    Have a great week!

    exuberantly yours

    Ingrid

    Heart Harmony

    PS: This week's blog (
    http://www.heartharmony.com.au/blog/ )also
    included a post about The Get Response Saga - How
    to Kill a Perfectly Good Company

    PPS: Follow me on Twitter –
    ( http://www.twitter.com/ingridcliff/ )

    Heart Harmony

    Freelance Copywriting ... Human Resource
    Management Copywriting ... SEO Copywriting

    July 23rd, 2009 at 9:17 pm

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