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  What Makes a Great Business Letter?

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    Hi Friend

    What a fascinating week! If you were like many people you watched the inauguration of President Obama and were moved to tears.

    What was his election platform? Hope.

    Obama was elected on a groundswell of hope for better things for the future. He certainly has his challenges ahead of him .

    Going back to Greek mythology, when Pandora released all the ills on the world one good thing was also released - hope. Hope is one of the most powerful human emotions and can sustain focus during trying times.  Loss of hope is often linked to loss of life. May we always continue to hope.

    Obama also talked about rolling up our sleeves and getting back to work, so in that vein this week's newsletter is all about practical work "stuff".

    We start by looking at writing business letters, before we move into writing letters to your new employees. Our business of the week is all about removing electronic graffiti from people who write on your business walls.

    THIS WEEK

    What makes a great business letter?

    Business and writing letters go hand in hand. But so many companies just dash off a quick letter and wonder why they don't get results. In this week's article I give you 20 things to think about before you stamp that envelope.

    ALSO IN THIS EDITION

    HR Tip - Welcoming New Hires

    When you hire a new employee, do you write to them before they start? What impression are you giving them about your company and how you value your employees?

    Business of the Week - Akismet

    Spam is electronic graffiti. If you allow interactivity with your business through blogs or talkback facilities, then you need this free product to remove the graffiti before it appears on your electronic walls of your business.

    Blog Post of the week: The Most Powerful Home Based Business

    Watching the inauguration, I was struck by the thought - the President of the USA runs a home based business. 

    Next week ...

    Writing Fact Sheets for your Business

    Have a great week!

    exuberantly yours

    Ingrid

    Heart Harmony

    PS: This week's blog also included posts about the impact of the global meltdown on online sales and continual spam vigilance.

     


    23 January 2009

    Ingrid Cliff

    Heart Harmony

     Freelance Copywriting ... Human Resource Management Copywriting ... SEO Copywriting

     

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    January 21st, 2009 at 5:57 pm

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